Tony Alva Talks Style in New Vans Era Commercial

Vans’ latest promotional spot features legendary Z-Boy Tony Alva. The 61-year-old Santa Monica native waxes poetic on the Era’s place in skateboarding’s heritage, and the importance of style in our culture.

Style is everything – because if you are not making it look good when you are doing it then you are not doing it correctly. – Tony Alva

Have a look at the latest from Alva and Vans above.