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UPDATE: A$AP Rocky Debuts New Under Armour Shoe Amidst Osiris Controversy

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A$AP Rocky held the release event for his new collaboration with Under Armour in Harlem last Friday. Rocky—who has repeatedly spoken on skateboarding’s influence on his style—paid homage to the culture by hosting a skate session at the pop up. His affection for skateboarding is being called out as appropriation by some. A few days ago, Osiris made light of the similarities between Rocky’s new kicks and its iconic D3 model, which was one of the first skate shoes to crossover into the mainstream. But, in an interview with GQ released last week, Rocky explains his vision. And it turns out that Dave Mayhew was actually involved in the design process.

As Rocky explains over the phone, there is—as usual—more to the story than sneaker blogs would have you believe. He remembered seeing the D3 in the wild, back in the early aughts. “It was years back, man, maybe ’01. People really hated them in the hood,” he said. Rocky, being Rocky, loved them: “It just seemed a hybrid of different sneakers mixed in one. You got a Nike Air sole, a hiking boot at the top of it. The D3 reminds me of the Charles Barkley, some Air Maxes and a pair of Jordans. That’s what I love about it.” He had little company. “It was seen in passing by skaters here and there, but predominantly, there were no people really rocking that shit in the hood whatsoever,” Rocky explains.

So when Rocky and Under Armour sat down to talk shop, he knew exactly what he wanted. “I already knew the design I wanted to do. I kinda wanted to reconstruct the body. It’s almost like if you get a vintage television or game console or arcade game and you just refurbish it, that’s what I did.” That is, on one condition, Rocky says: “I didn’t want to do too much without actually having Dave involved.”

Dave is former pro skater Dave Mayhew. More importantly, Mayhew is also the guy who designed the D3 in the first place. He’s on the call, too, and between my questions, Rocky and Dave sweetly trade compliments. Rocky makes it very clear that this wouldn’t have happened without Dave; Dave knows it wouldn’t have happened without Rocky calling him up out of the blue. “Initially I worked on the shoe decades ago,” Mayhew explains. “I was just living my life, and out of nowhere got contacted by Under Armor. They wanted me to get together with Rocky and just kinda discuss the whole thing. At first I was a little hesitant, just because [the D3 is] kind of a gift and a curse for me.” But they got together, hit it off, and decided to bring the monster back—or the spirit of it—in a new way.

Have a look at the recap of the A$AP Rocky x Under Armour launch event, Osiris’ IG post, and a post by Under Armour in response to the controversy below. And for more on Rocky’s new shoe and its connection to the D3, head over to GQ to read its full interview with Rocky and Mayhew.

UPDATE 8.23.18: Our fashion department gets a late pass on Highsnobiety’s interview with Rocky from a few days ago. He talks about collaborating with Mayhew, and skateboarding and rave culture’s influence on culture at large. Check it out below.

https://www.instagram.com/p/Bnyw-RwHhHn/

https://www.instagram.com/p/BnubQCinbcb/

https://www.instagram.com/p/BntkNAPBYZT/

Image Via Dopeness Magazine

CULTURE

Sixth Avenue Skatepark to Host Punk Rock and Paintbrushes Exhibit

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Sixth Avenue Skatepark will be hosting Punk Rock and Paintbrushes art and photography exhibit on September 5 from 3:00-8:00 pm.

The event will feature the works of Blair Alley, Ray Barbee, Paul Kobriger, Jason Adams, Mark de Salvo, Christian Hosoi, Sean Cliver, and Brandon Novak.

Trevor Keith of Face to Face will be performing during the event.

This event is free and open to the public although the organizers request attendees to RSVP to not exceed capacity.

Punk Rock and Paintbrushes will also have a VIP event on September 4 with Brandon Novak and Christian Hosoi. This will be held in Gladwell Guitars on Woodland Street. Ticket prices range from $40-$100 and can be purchased here.

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CULTURE

Watch Unlock the Spot Albuquerque Highlights

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Mariah Duran returns to her hometown in Albuquerque, NM to “unlock” the Civic Plaza for an open skate jam for local skaters. Watch the highlights below.

Mariah was stoked about opening the Civic Plaza to skating for the event as she narrated how they would get kicked out of the place when they were skating there before. She also talked about how the community shaped her into the skateboarder that she is.

The Unlock the Spot in Albuquerque featured cash-for tricks and an open skate jam for the local skaters.

This is the third stop of Unlock the Spot organized by Mtn Dew as part of their “Skateboarding is Unstoppable” campaign. The series of events takes place in Mtn Dew Athlete’s hometowns. Each event would give local skaters a chance to shred spots that are otherwise off-limits to skating.

The fourth Unlock the Spot will be this Sunday at Gilham Park in Kansas City, MO with Sean Malto.

Instagram will load in the frontend.

The first of the series kicked off last July 3 at Hula Lakeside, Burlington, Vermont with Chris Colbourn. The second one was at the Recreation Park in El Segundo, California with Theotis Beasly.

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Mtn Dew’s “Unlock the Spot” Next Stop is in Albuquerque, NM

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Join Mariah Duran and Mtn Dew as they “unlock” the Civic Plaza for an open skate jam with local skaters on July 17 from 11 am to 3 pm. This is the third “Unlock the Spot” event organized by Mtn Dew.

Skate content creator Lamon Holt will also attend the event.

The Unlock the Spot events feature Mtn Dew’s skate team members returning to their hometowns. Together with the locals, they skate in spots in their town that are otherwise off-limits to skating. The series will culminate with the Summer Dew Tour in Des Moines, Iowa on July 29-30.

Watch the highlights of the recent Unlock the Spot in El Segundo, California with Theotis Beasley.

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