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UPDATE: Kareem Campbell Is Officially Back in Axion

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10 years ago, someone bought the freshly-expired Axion trademark, and attempted to relaunch the brand without Kareem Campbell’s knowledge. Despite its best effort to rekindle the magic, and recruiting a team that included: Manny Santiago, Kevin Taylor, and Brian Wenning for a quick second; the reboot failed miserably. Given how much of a shit show 2020 has been thus far, it makes sense that history is repeating itself this year. We’re just hoping that Reem got paid. Follow the latest iteration on Instagram and the web starting on October 15.

UPDATE 11.08.20: The latest episode of The Ghetto Bird Show focuses on Axion. Reem clears the air on the previous relaunch attempt, shows off a couple of unseen models, and reveals a few of his next moves with the brand. Axion also teased a new design called the Majik, which will be dropping next Sunday. Watch the podcast, and check the new shoes above and below, respectively.

https://www.instagram.com/p/CHV5fLvl2cT/

UPDATE 11.01.20: The saga continues with Axion’s Black Collection, which drops today via the brand’s website at 11:01 PT.  On Friday, a press release was circulated, which provides a peek behind the curtain of this new incarnation of the legacy brand.

The trademark was acquired by Eric Stalker and former Krew / Supra President, Steve Harden. Kareem Campbell was subsequently brought on as a Partner and Creative Director. The relaunch of the Guy Mariano design sold out within 36 hours. After today’s release, an additional small capsule is planned for 2020, which will be followed by the brand’s introduction at shops and international distributors for Spring / Summer ’21.

Based on the initial response, Reem’s involvement, and the success of ’90s-inspired footwear in the market over the past several years, Axion appears to have a legitimate shot at a full comeback this time around. No word on a team as of yet, but the below photos of Derek Wilson, Cyril Jackson, and Jamie Tancowny posted on the brand’s Instagram may provide a bit of foreshadowing of what’s to come.

UPDATE 10.16.20: Well, it appears that the big reveal here is that Kareem is actually involved with the Axion reboot this time around. This went from zero to 100 real quick, right? The pictures say it all. Welcome back!

https://www.instagram.com/p/CF2UhkjFb2B/

Images Via Axion

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Watch the DC x Venture Video

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DC Shoes linked up with Venture and came up with their collection and this awesome video.

The video collab features Will Marshall, Jahmir Brown, John Shanahan, Kevin Bilyeu, Aleka Lang and Brian Panebianco

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Check Out Ryan Sheckler’s Latest Pro Shoe with Etnies

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Ryan Sheckler’s Pro Shoe with Etnies named Estrella dropped last week. Estrella is touted to be a versatile shoe that you can use to train, skate, and chill.

Ryan’s been a pro skateboarder for more than two decades, and part of the Etnies team for 25 years.  His life’s work has focused on progression and through the years, he’s put a lot of time into footwear design with the Etnies team.  “I have lived my life in Etnies shoes.  Everything that I have done in my skate career has been in Etnies footwear,” said Sheckler. 

Estrella means star, and Ryan put the same star-shaped mandala he has tattooed on his leg on the 400 NBS rubber outsole.   

“I designed the Estrella to be versatile, I wanted to be able to work out in the shoe, skate in the shoe and hang out in the shoe.  Pretty much everything I do on a daily basis; I can do in this shoe,” said Sheckler.

Watch a day in the life of Ryan Sheckler while wearing his pair of all-around Estrella Etnies shoes.

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Sky Brown is TAG Heuer’s New Brand Ambassador

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Professional skater Sky Brown is TAG Heuer’s newest brand ambassador.

Instagram will load in the frontend.

Brown has accomplished so much at a very young age. At 13 years old, she was the youngest British Olympics medalist, winning the bronze in the Women’s Skatepark event at the Tokyo Summer Olympics in 2021. She is also a two-time X Games gold medalist for Women’s Park.

Aside from Skateboarding, Brown is also into surfing. In past interviews, she has expressed her desire to compete in skating and surfing at the Paris 2024 Olympics.

She is also a co-founder of Monarch Project, a board company she runs with Leticia Bufoni.

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