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UPDATE: Kareem Campbell Is Officially Back in Axion

10 years ago, someone bought the freshly-expired Axion trademark, and attempted to relaunch the brand without Kareem Campbell’s knowledge. Despite its best effort to rekindle the magic, and recruiting a team that included: Manny Santiago, Kevin Taylor, and Brian Wenning for a quick second; the reboot failed miserably. Given how much of a shit show 2020 has been thus far, it makes sense that history is repeating itself this year. We’re just hoping that Reem got paid. Follow the latest iteration on Instagram and the web starting on October 15.

UPDATE 11.08.20: The latest episode of The Ghetto Bird Show focuses on Axion. Reem clears the air on the previous relaunch attempt, shows off a couple of unseen models, and reveals a few of his next moves with the brand. Axion also teased a new design called the Majik, which will be dropping next Sunday. Watch the podcast, and check the new shoes above and below, respectively.

https://www.instagram.com/p/CHV5fLvl2cT/

UPDATE 11.01.20: The saga continues with Axion’s Black Collection, which drops today via the brand’s website at 11:01 PT.  On Friday, a press release was circulated, which provides a peek behind the curtain of this new incarnation of the legacy brand.

The trademark was acquired by Eric Stalker and former Krew / Supra President, Steve Harden. Kareem Campbell was subsequently brought on as a Partner and Creative Director. The relaunch of the Guy Mariano design sold out within 36 hours. After today’s release, an additional small capsule is planned for 2020, which will be followed by the brand’s introduction at shops and international distributors for Spring / Summer ’21.

Based on the initial response, Reem’s involvement, and the success of ’90s-inspired footwear in the market over the past several years, Axion appears to have a legitimate shot at a full comeback this time around. No word on a team as of yet, but the below photos of Derek Wilson, Cyril Jackson, and Jamie Tancowny posted on the brand’s Instagram may provide a bit of foreshadowing of what’s to come.

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UPDATE 10.16.20: Well, it appears that the big reveal here is that Kareem is actually involved with the Axion reboot this time around. This went from zero to 100 real quick, right? The pictures say it all. Welcome back!

https://www.instagram.com/p/CF2UhkjFb2B/

Images Via Axion

INTERVIEWS

‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.

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Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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CULTURE

DC Shoes Drops Andy Warhol Collection

DC Shoes just released its WARHOL X DC: COLLISIONS in honor of Andy Warhol, one of the most iconic artists of the 20th century.

In collaboration with The Andy Warhol Foundation, DC created four themed capsules under the collection namely: Strength and Fragility, Life and Death, Saint & Sinners, and War & Peace.

You can browse the collection here.

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PRODUCTS

Independent Trucks Welcomes Leticia Bufoni to their Team

Leticia Bufoni is Independent Trucks’ newest team rider. The six-time X Games gold medalist from Sao Paulo, Brazil began competing at the age of 14 (2007 X Games) and moved to the United State since.

She turned pro in 2017 with Plan B Skateboards. She competed in the 2020 Tokyo Olympics representing Brazil.

She was named one of the Most Powerful Women in International Sports by Forbes Magazine in 2018. She also made it to Forbes Brazil’s “Under 30” list.

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