Connect with us


Diego Bucchieri Introduces Cleaver in Slam City Interview



Long before Benny and Griselda rose to prominence in the rap world, Diego Bucchieri was known as The Butcher. This is entirely relevant to his brand Cleaver, which is an obvious reference to the nickname. Diego tells the story of how COVID cuts at Nike SB led him to focus full-time on his board company in an interview with Slam City from last week.

Your job for Nike had evolved into a fairly tech role by then?

I worked for Nike SB for nearly nine years. I started in Argentina as a TM and consulting with everything they were doing with skateboarding. We built the whole Nike SB program there from scratch. Then a couple of years after that I got the brand manager job for Argentina, Chile and Uruguay. Then the Jordan brand manager role was added to the SB job. Then there was big re-organisation of the company and they moved me into doing all the media deals for all categories. A cool job opportunity, but not exactly what I was looking for.

I started working for Nike, because I could contribute with skateboarding, and once that was gone, I was ready to move on. That is when we moved back to Spain. A few months later, I began helping Nike SB with small projects like the “Gizmo” video, then I got a role as the Nike SB retail manager, working with the shops across Europe. Then, I did sales for Spain and at the end I was in charge of the marketing and retail activations for 4 of their biggest accounts. But things come to and end, and changes are always refreshing.


And this change has led to you being able to focus on Cleaver full time.

Yes, as soon as that happened, I knew that it was time to put all my energy into my own thing. When it’s yours, you put all of your heart and soul into it. You know that if you fail or succeed it’s because of what you do. I feel like I’m going back to the beginning again, a full circle.

Back to the essence.

Yeah, you get a job and it’s cool, but at the end of the day, if you are not doing what you love, you need to start looking for something else. Skateboarding for me has been my motivation, my driver, my guide. So if I can support my family with what I love the most, that’s enough.

Read the full story here.

Images Via Slam City


Justin Sommer Featured in Santa Cruz’s True Grit



Follow the journey of German skateboarding prodigy Justin Sommer in this episode of True Grit, a docu-series produced by Santa Cruz Skateboards.

Born to young parents, he was practically raised in the streets of Berlin where he got introduced to skateboarding. Justin learned the ropes from his older friends.

He also fell into wayward life when he was younger. But with the help of his genuine friends, he was able to steer in the right direction and has now made a successful career in skateboarding.

Continue Reading


Kelly Bird Opens Up in Latest The Nine Club Episode



Nike SB Global Brand Manager Kelly Bird opens up about growing up in Houston, getting into skateboarding, becoming a pro, and eventually transitioning to the industry side of skateboarding.

Before he became the global brand manager of Nike SB, Kelly worked for DC Shoes and Lakai Footwear.

Continue Reading


Catch Up with Mariah Duran in the Latest Nine Club Episode



Pro skater Mariah Duran has always been into sports as a young kid, she revealed in the latest episode of The Nine Club.

The goofy-footed skater from Albuquerque, New Mexico got introduced to skateboarding when she was around 10. Initially, she would borrow his brother’s board, but her mom eventually bought her a board.

She was also into softball when she was younger and basketball when she was in high school. Later on, she shifted her focus to skateboarding.

Mariah won the USA Skateboarding National Championships Womens Street in 2019, and 2021. She placed 4th in the most recent competition.

She is also a two-time X Games gold medalist for Women’s Street Skateboarding.

Continue Reading

How To

Tom Asta Shares the Keys to Holding Slides and Grinds Tom Asta Shares the Keys to Holding Slides and Grinds
HOWTO1 week ago

Tom Asta Shares the Keys to Holding Slides and Grinds

In his latest video, Tom Asta shared the keys to holding slides and grinds. You can watch more of Tom’s...

Tom Asta Explains the Break in Process for New Trucks Tom Asta Explains the Break in Process for New Trucks
HOWTO1 month ago

Tom Asta Explains the Break in Process for New Trucks

In his latest Youtube video, Tom Asta breaks down the process of breaking in new trucks. Tom has been sharing...

HOWTO2 months ago

Dominick Walker’s Tips and Techniques to Master the Kickflip

Want to master the kickflip? Watch this video from Transworld Skateboarding. In this video, Pro skater Dominick Walker will guide...

HOWTO3 months ago

Tom Asta Shares the Keys to Flipping In

Tom Asta continues to share his tips for doing skateboarding tricks on his YouTube channel. This time, he talks about...

Tom Asta Shares the Keys to Stairs and Gaps Tom Asta Shares the Keys to Stairs and Gaps
HOWTO3 months ago

Tom Asta Shares the Keys to Stairs and Gaps

Tom Asta shares his tips on how to conquer stairs and gaps on his YouTube channel. He advised skaters to...

Guides4 months ago

Master the Mini Ramp with this Master Class Series

Do you want to further hone your mini ramp skills? This Mini Ramp Master Class Series teaches you intermediate and...

HOWTO11 months ago

How to Clean Skateboard Wheels – Simple & Easy Tips For Skaters

Are you in search of techniques to help you clear the dirt from your amazing skateboard wheels? Has your skateboard...

CULTURE12 months ago

Watch How Old Decks Transformed into Custom Benches in this Video

Watch Welcome Skate Shop staff and their friends turn old decks into custom benches in this video released by Vans...


Video Archive