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Diego Bucchieri Introduces Cleaver in Slam City Interview



Long before Benny and Griselda rose to prominence in the rap world, Diego Bucchieri was known as The Butcher. This is entirely relevant to his brand Cleaver, which is an obvious reference to the nickname. Diego tells the story of how COVID cuts at Nike SB led him to focus full-time on his board company in an interview with Slam City from last week.

Your job for Nike had evolved into a fairly tech role by then?

I worked for Nike SB for nearly nine years. I started in Argentina as a TM and consulting with everything they were doing with skateboarding. We built the whole Nike SB program there from scratch. Then a couple of years after that I got the brand manager job for Argentina, Chile and Uruguay. Then the Jordan brand manager role was added to the SB job. Then there was big re-organisation of the company and they moved me into doing all the media deals for all categories. A cool job opportunity, but not exactly what I was looking for.

I started working for Nike, because I could contribute with skateboarding, and once that was gone, I was ready to move on. That is when we moved back to Spain. A few months later, I began helping Nike SB with small projects like the “Gizmo” video, then I got a role as the Nike SB retail manager, working with the shops across Europe. Then, I did sales for Spain and at the end I was in charge of the marketing and retail activations for 4 of their biggest accounts. But things come to and end, and changes are always refreshing.


And this change has led to you being able to focus on Cleaver full time.

Yes, as soon as that happened, I knew that it was time to put all my energy into my own thing. When it’s yours, you put all of your heart and soul into it. You know that if you fail or succeed it’s because of what you do. I feel like I’m going back to the beginning again, a full circle.

Back to the essence.

Yeah, you get a job and it’s cool, but at the end of the day, if you are not doing what you love, you need to start looking for something else. Skateboarding for me has been my motivation, my driver, my guide. So if I can support my family with what I love the most, that’s enough.

Read the full story here.

Images Via Slam City


‘Good Work’ Episode Features Lisa Whitaker and Meow Skateboards



Skater Lisa Whitaker narrated how she started Meow Skateboards in this episode of “Good Work”.

She also related how she got introduced to skateboarding and how she founded Girls Skate Network in 2003.

Whitaker started her skateboard company in 2012. Now, Meow has more than a dozen talents including Vanessa Torres, Mariah Duran and Kristin Ebeling.

“Lisa has always been the catalyst for women skateboarding”, says Torres who was one of the first skaters to join Meow’s roster.

Produced by Red Bull, the Good Work series features skater-owned and operated businesses.

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Monster Energy’s Aspire-Inspire Episode Features Mami Tezuka



Get to know more about Mami Tezuka in this episode of Aspire-Inspire by Monster Energy.

Surrounded by skaters growing up, Mami showed interest in skateboarding at around the age of three.

She started participating in competitions abroad in 2017. In 2021, she won silver in the X Games Women’s Skateboarding part. She landed third place in X Games Chiba 2022.

Fellow Monster Energy rider and friend Lizzie Armanto describes Mami as easy-going, fun to be around, and inspiring. “When I’m around her, I want to push myself better,”

Tezuka admits that she enjoys filming video parts more enjoyable than participating in contests.

“Competition is kind of stressful for me”, Mami said. But added that she does enjoy seeing everyone at contests.

“Filming part is more fun for me…it doesn’t to be hard, tricky trick, but you can see the style and progress of the skating”, explained Mami.

I want to inspire girl skaters and young people. Do what you love and then don’t be afraid to be yourself.

Mami tezuka

Aspire-Inspire is a mini-documentary series by Monster Energy. Previous episodes featured Aurelien Giraud, Kelvin Hoefler, Rune Glifberg, Ayumu Hirano, Nyjah Huston, and Matt Berger.

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The Nine Club Features Elliot Sloan



Elliot Sloan narrated how he injured his neck while doing a 900 and his other worst slams on the ramp in this episode of The Nine Club podcast.

He also talked about getting into vert and then mega ramp, building his own vert and mini mega ramp in his own backyard, and hosting the X Games in his backyard among other things in the two-hour podcast.

Sloan is a four-time X Games Big Air gold medalist. In the recent X Games held in his backyard, he landed second place in the debut of the Mega Ramp category and first in the Skateboard Vert Best Trick.

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