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Erik Brunetti Explains the Significance of FUCT’s Supreme Court Case

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With the verdict of Erik Brunetti’s Supreme Court battle to trademark FUCT expected in June, he breaks down exactly what it will mean for him and other brands in a new interview published by Jenkem this afternoon. Whichever way it goes, it’s going to define what can and can’t be trademarked moving forward. It will also cement FUCT in history as a point of reference in the U.S. legal system, which is a brilliant marketing play in and of itself.

I know you tried to trademark FUCT but it was rejected by the government and now the case is being taken up by the Supreme Court. How will the outcome of the case affect your brand or other brands moving forward?

Well, if I win the case—the verdict comes in June—I’ll be able to shut down the tremendous amount of bootlegging that’s been happening for years. It will also enable me to eventually sell the brand if I so choose. In regards to other brands, it’s going to allow Jason Dill to register his brand [Fucking Awesome]. Therefore he’d be able to expand from where they already are, for example.

Do you think you will win the case?

Yeah. I would say 9/10.

For more on Brunetti and FUCT, head over to Jenkem to read the entire interview.

Image Via Alessandro Barthlow / Jenkem

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Get Behind the Scenes of the Red Bull Bowl Rippers

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In September, Red Bull Bowl Rippers brought pro skateboarding action back to Marseille’s famous beachside Bowl Du Prado after a two-year hiatus.

As thousands of enthusiastic French spectators witnessed the action-packed event, Marc Churchill and Corbin Harris interviewed the participating skaters, as well as industry veterans such as Greg Poissonnier, Chris Gregson, and Bryce Kanights. They also spoke with the event organizer, Jeremie Grynblat, and local hero Vincent Matheron to understand what makes this unique proving ground so special and why people keep coming back to it for decades.

The first Bowl Rippers was held in 2016 at the iconic park to celebrate its 25th year. Now on its sixth edition, The Red Bull Bowl Rippers continued the Bowl Du Prado’s legacy of enshrining legends into a new era.

The Bowl Du Prado, designed by Jean-Pierre Collinet, has been visited by every great skateboarder to leave their mark on the sport. Along with famous names like Cardiel, Speyer, Trujillo, and Petersen, there are also local legends like Molinier, Benoliel, Salah, and the Matheron clan who have all contributed to the skatepark’s worldwide notoriety.

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CULTURE

Atita Verghese: India’s Top Female Skater in ‘Skate Tales’

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In this episode of Skate Tales, Madars Apse visited Bangalore to meet Atita Verghese, India’s leading female skater.

Atita was introduced to skateboard culture by the Holystoked crew, who constructed India’s first DIY skatepark in Bangalore. Her life was transformed when she stepped onto a skateboard, and she has never looked back.

In 2014, Atita established Girl Skate India, a non-profit organization that encourages young women to pursue skateboarding. Atita is a source of inspiration for women worldwide, particularly in India, where skateboarding is still in its early stages.

She has been involved in the construction of the majority of skateparks in her home country to this day, having learned how to mix concrete and shape transitions with the Holystoked collective.

Skateboarding has led her to appear in numerous advertisements, a TED talk, movie roles, and even a cameo in the Netflix series Skater Girl.

Atita has created a one-woman movement beyond providing boards, pads, or lessons. In a society where opportunities for girls to be free of social constraints and have fun are limited, Atita’s work is definitely worth checking out.

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CULTURE

Andrew Arthur: From Sponsored Skateboarder to Fashion Photographer

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The Transworld Skateboarding crew catches up with Andrew Arthur in this episode of “Brain Floss.”

Andrew Arthur was raised in Oceanside, California, surrounded by some of the best skaters who eventually became pros. Although he once pursued skateboarding and even reached the amateur level, his career took a different path when he found his niche in fashion photography.

Fast forward ten years and Andrew now resides in New York City, where he continues to skate and stay connected with the local scene. His latest photo project, which will be compiled into a book, is a unique take on the sun bounce setup popularized by Peter Lindbergh.

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