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UPDATE: Li-Ning & Erik Ellington Announce Partnership

The first clip of Erik Ellington skating Li-Ning shoes dates back to 2019. So his partnership with the Chinese sportswear giant should come as no surprise. Both parties announced Li-Ning’s foray into skateboarding last night. And it appears that Ellington has a team in the works, which includes Zach Allen. The shoes are looking pretty good in the on-foot photo. This could definitely fill the void left by Supra’s exit.

UPDATE 07.23.21: Li-Ning dropped the full edit of Ellington and crew’s inaugural trip to New York to introduce its skate program. We’ve embedded it up top. This clearly has potential.

https://www.instagram.com/p/CRefumEgJvJ/

 

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Images Via Erik Ellington

INTERVIEWS

‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.

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Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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CULTURE

DC Shoes Drops Andy Warhol Collection

DC Shoes just released its WARHOL X DC: COLLISIONS in honor of Andy Warhol, one of the most iconic artists of the 20th century.

In collaboration with The Andy Warhol Foundation, DC created four themed capsules under the collection namely: Strength and Fragility, Life and Death, Saint & Sinners, and War & Peace.

You can browse the collection here.

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PRODUCTS

Independent Trucks Welcomes Leticia Bufoni to their Team

Leticia Bufoni is Independent Trucks’ newest team rider. The six-time X Games gold medalist from Sao Paulo, Brazil began competing at the age of 14 (2007 X Games) and moved to the United State since.

She turned pro in 2017 with Plan B Skateboards. She competed in the 2020 Tokyo Olympics representing Brazil.

She was named one of the Most Powerful Women in International Sports by Forbes Magazine in 2018. She also made it to Forbes Brazil’s “Under 30” list.

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