Slap broke the news earlier today that Supra may be done with a link to an article that mentions Xtep International plans to shelve the shoe brand along with Krew in the wake of the acquisition of parent company K-Swiss this past July. While nothing has been officially announced as of yet, it looks like it may be a wrap for the company that birthed Chad Muska’s iconic Skytop silhouette.
In May 2019, Xtep disclosed that it was acquiring 100% of the outstanding shares of E-Land Footwear USA Holdings Inc., the owner of K-Swiss and Palladium brands for a cash consideration of $260 million or approximately HK$2 billion. E-Land Footwear USA also owns the Supra brand and two sub-brands, PLDM and KR3W which Xtep plans to dispose post-acquisition.
We’ll be watching this story as it unfolds, and update this post with any additional information that emerges. If the rumor proves to be true, RIP to the brand that brought us some of the most epic tour videos of all time.
UPDATE 11.19.19: According to his latest Instagram post, Jim Greco’s 14-year relationship with Supra will be ending as of January 2020. At this point, it’s safe to say that the rumor has been confirmed. Read more about Greco’s future footwear plans below.
UPDATE 10.22.19: Muska’s below IG post from yesterday make things at Supra seem dicey at best. We’ll continue to update as this story unfolds.