TEAM CHANGES
UPDATE: Supra May Be Done in the Wake of K-Swiss Sale
In May 2019, Xtep disclosed that it was acquiring 100% of the outstanding shares of E-Land Footwear USA Holdings Inc., the owner of K-Swiss and Palladium brands for a cash consideration of $260 million or approximately HK$2 billion. E-Land Footwear USA also owns the Supra brand and two sub-brands, PLDM and KR3W which Xtep plans to dispose post-acquisition.
We’ll be watching this story as it unfolds, and update this post with any additional information that emerges. If the rumor proves to be true, RIP to the brand that brought us some of the most epic tour videos of all time.
UPDATE 11.19.19: According to his latest Instagram post, Jim Greco’s 14-year relationship with Supra will be ending as of January 2020. At this point, it’s safe to say that the rumor has been confirmed. Read more about Greco’s future footwear plans below.
https://www.instagram.com/p/B5D1Xy3lbz1/
Image Via Supra
TEAM CHANGES
Surprising Jonny Hernandez “Welcome to Primitive”
Jonny Hernandez thought he was doing a photo shoot with the Primitive team. After a round of Game of SKATE, the gang made the grand announcement, catching him by surprise.
Watch the behind-the-scenes video above released by Paul Rodriguez on his YouTube channel and Jonny’s Primitive Welcome video below.
TEAM CHANGES
Dashawn Jordan Now on April Skateboards
April Skateboards officially welcomed Dashawn Jordan to the team with a new video. His board is now available on April’s website. Dashawn was previously sponsored by Toy Machine.
He rose to fame by winning Tampa Am in 2016. The following year, he took the top spot in the Street League Chicago Finals as a rookie. He has since solidified his position in skateboarding.
His other major contest wins include USA Skateboarding National Championship Men’s Street Finals in 2019 and 2021, Street League Unsanctioned in 2020, X Games Men’s Street 2021, and Red Bull Solus in 2022.
TEAM CHANGES
Jake Yanko Turns Pro for Welcome
Jake Yanko is officially a pro for Welcome Skateboards. Watch his first pro video for Welcome, “Swamp Fight”. You can buy his debut pro model boards here and here.
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