Leo Baker & Cher Strauberry Front Gucci Watch Campaign

Following up on the launch of Glue, Leo and Cher are back as two of the faces of Gucci’s skate-inspired watch advertising. Named for the way feet stick to the board, the Gucci Grip was introduced last year as an ode to 1970s skate culture via a campaign shot by Ari Marcopoulos. This year’s launch was unveiled yesterday with a series of Instagram Reels; we’ve embedded Leo and Cher’s below. Between Louis Vuitton’s shoes, Versace’s decks, and these Gucci watches, you can now get fully kitted in luxury skate gear.

Image Via Gucci