No need to wax poetic on the importance of core shops to the culture. If you’re here, you were likely raised by one. New Balance Numeric celebrates Skate Shop Day with a very clean white and gum NM440, which drops today at select shops. The project is introduced via the above commercial featuring Philly Santosuosso and Jordan Trahan at Humidity in New Orleans. Support your local by picking up a pair at one of the select shops listed here.