PRODUCTS
Swatch Returns to Skateboarding 30 Years Later By Signing Nora Vasconcellos
There are many watch companies that have been affiliated with skateboarding over the years. Swatch may be the most iconic. During the ‘80s, it was a staple of the culture and sponsored many contests and events. If you picked up a magazine back then, you were likely to see a swatch ad in nearly every issue.
The brand stepped away from the culture during the dark years in the early ‘90s, and we haven’t really heard back from it until now. Swatch announced today that Nora Vasconcellos is the newest member of the pro team. Check out the introduction video above, and head to Swatch’s site to read the full announcement.
We’ll definitely be keeping an eye out for a signature Nora Swatch in 2019.
PRODUCTS
Watch Tiago Lemos’ New Video Part for NB Numeric
Brazilian skateboarder Tiago Lemos hit the streets of San Francisco, Oslo, New York, and his hometown São Paulo for his latest New Balance Numeric video part entitled “808”.
The “808” is also the latest signature model of Tiago for NB Numeric which was released in September last year.
Tiago became part of NB Numeric in 2019 after parting ways with DC Shoes. His first signature model for NB Numeric, named 1010 was unveiled in 2020.
PRODUCTS
Etnies Drops Jiri Bulin’s ‘Our Kids’ Part on Thrasher
Jiri Bulin unleashes a torrent of classic hammers in Manchester’s spots in this “Our Kid” Etnies part.
Originally from a small city in Czech Republic, Bulin has been a resident of Manchester for a few years now.
His other sponsors include Toy Machine, Pig Wheels, Black Sheep Store, The Eve Trucks, and Piilgrim Clothing.
CULTURE
Primitive Unveils its Latest 2pac Collection
Primitive unveiled its latest 2pac collection with a video featuring Tiago Lemos.
This is not the first Primitive and the estate of Tupac Shakur collaboration. In commemoration of the late rapper’s birthday earlier this year, Primitive released its Tupac exclusive capsule collection last June. Primitive also has also released several 2pac products in the past.
Tupac Shakur was one of the most influential rappers. He was fatally shot in a drive-by shooting in 1996.
Paul “P-Rod” Rodriguez, one of the founders of Primitive talked about how 2pac influenced his life in the video below.
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