Supreme Opened Its Doors on Lafayette Street 25 Years Ago TodayUPDATE: Here’s the Proof That Louie Lopez Is on FA That You’ve Been Waiting ForDonald Glover’s adidas Campaign Nods to Skate Culture With a Na-Kel Smith CameoUPDATE: Droors Launches Its New Collection OnlineUPDATE: Mass Appeal Reflects on ‘Illmatic’ + Wax Poetics 25th Anniversary MixtapeUPDATE: Watch Gang Corp’s ‘Black Business’ Video + Raw FilesUPDATE: Antihero Drops ‘Implosionistic Tendencies’ SequelUPDATE: Palace Unveils the Full Commercial For Its Los Angeles StoreVans and Sweet Chick Team Up for a Saucy CollabSupreme Releases New Tyshawn Jones & Mark Gonzales Clip917 Elevates Vincent Touzery to the Professional RanksJeff Grosso Delivers a Heartfelt Loveletter to Venice BeachUPDATE: Thunder Welcomes Guy Mariano & VHS Mag Drops an InterviewGino Iannucci’s Poets Brand Is Spotlighted in New Highsnobiety FeatureMiika Adamov Unveils His “Can’t Teach That” Part Via ThrasherConverse Brazil Nods to the ‘80s in “Chuck Riders”Javier Nunez Models Metropolitan’s Latest Spring DropQuasi Makes a Heavy Social Statement on Gun Violence in SchoolsJosh Brolin to Appear on Jeff Grosso’s Loveletters to SkateboardingHeads Up, Supreme’s Classic Ad Hoodie Drops Tomorrow

UPDATE: Palace Unveils the Full Commercial For Its Los Angeles Store

After opening stores in New York and Tokyo in 2017 and 2018, respectively; it appears that Palace has its sights set on Los Angeles next. The brand just unveiled a surf-inspired commercial via Instagram that announces the new location. It will now have a total of four including its London flagship, and the two mentioned above. 

UPDATE 04.19.19: Palace unveiled the full commercial for its new Los Angeles location this morning. It will be opening on Friday April 26 at 9006 Melrose in West Hollywood. Check the visual above.

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