After opening stores in New York and Tokyo in 2017 and 2018, respectively; it appears that Palace has its sights set on Los Angeles next. The brand just unveiled a surf-inspired commercial via Instagram that announces the new location. It will now have a total of four including its London flagship, and the two mentioned above.
UPDATE 04.19.19: Palace unveiled the full commercial for its new Los Angeles location this morning. It will be opening on Friday April 26 at 9006 Melrose in West Hollywood. Check the visual above.