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Poler Stuff Files Chapter 7 Bankruptcy After Huge Revenue Loss in 2018

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Shop Eat Surf is reporting that Poler Stuff (not to be confused with Pontus Alv’s Polar) recently filed for Chapter 7 bankruptcy. According to the article, the Portland-based camping brand took a heavy hit to its bottom line in 2018 with revenue dropping from $7.2 million in 2017 to $3.6 million last year. This resulted in Poler vacating its corporate office, and closing its retail stores in Portland and Laguna Beach. Prior to this, the brand had been a staple in skateboarding for the past several years via collaborations with Girl Skateboards and Nike SB. Revisit Poler and SB’s “The Long Wave Goodbye” and “Camp Vibes in Cascadia” below for a reminder of some of the cool things that it did.

https://vimeo.com/149038468

Image Via Jonathan Mehring 

PRODUCTS

Watch Tiago Lemos’ New Video Part for NB Numeric

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Brazilian skateboarder Tiago Lemos hit the streets of San Francisco, Oslo, New York, and his hometown São Paulo for his latest New Balance Numeric video part entitled “808”.

The “808” is also the latest signature model of Tiago for NB Numeric which was released in September last year.

Tiago became part of NB Numeric in 2019 after parting ways with DC Shoes. His first signature model for NB Numeric, named 1010 was unveiled in 2020.

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PRODUCTS

Etnies Drops Jiri Bulin’s ‘Our Kids’ Part on Thrasher

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Jiri Bulin unleashes a torrent of classic hammers in Manchester’s spots in this “Our Kid” Etnies part.

Originally from a small city in Czech Republic, Bulin has been a resident of Manchester for a few years now.

His other sponsors include Toy Machine, Pig Wheels, Black Sheep Store, The Eve Trucks, and Piilgrim Clothing.

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CULTURE

Primitive Unveils its Latest 2pac Collection

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Primitive unveiled its latest 2pac collection with a video featuring Tiago Lemos.

This is not the first Primitive and the estate of Tupac Shakur collaboration. In commemoration of the late rapper’s birthday earlier this year, Primitive released its Tupac exclusive capsule collection last June. Primitive also has also released several 2pac products in the past.

Tupac Shakur was one of the most influential rappers. He was fatally shot in a drive-by shooting in 1996.

Paul “P-Rod” Rodriguez, one of the founders of Primitive talked about how 2pac influenced his life in the video below.

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How To

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