This Dime Case Study Is Equal Parts Cringeworthy & Awesome

Sunday night YouTube wormholes will lead you to strange places. Our latest jaunt brought us to this Push Product piece on Dime. Explaining skateboarding to people that don’t skate has never been an easy task. This actually does a pretty decent job of that; and we applaud the effort. But attempting to break down Dime’s marketing and the Glory Challenge into a case study seems to be missing the point just a little bit, don’t you think? Judge for yourself above.