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UPDATE: Supreme Italia Loses Its Registered Trademarks in China

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It’s only been a couple of weeks since Supreme Italia opened its giant Shanghai location, and the counterfeit organization has already lost its registered trademarks in China. The Drum broke the news yesterday with an article that includes quotes from Chinese commerce expert Melanie Zhu. She sheds some light on how trademark laws work in China.

Trademark protection is territorial, a mark registered in the US is not automatically protected in other countries, and the owner has to go through the trademark application procedure to seek the protection of the mark in other jurisdictions.

In mainland China, trademark protection mainly adopts a first-to-file principle, say, those who first apply for and register the marks have the legal ownership over the marks. Of course, when there are trademark disputes means to help the genuine owners to retrieve the marks if the marks are preemptively registered by bad faith squatters.

It looks like justice will prevail in this chapter of Supreme’s international legal battle. Between this and the Erik Brunetti FUCT case, skateboarding is really shaping global trademark laws in 2019. We wonder what Steve Rocco makes of all of this?

UPDATE 05.05.20: WWD broke the news today that Supreme has secured its trademark in China. And Supreme Italia’s Shanghai location (pictured below) has been rebranded as Hummel. This closes a chapter in one of the biggest copyright infringement cases to emerge in recent years. Right on to the real, and death to the fakers.

Images Via Highsnobiety & Hypebeast

PRODUCTS

Vans Skateboarding x Spitfire Wheels

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Vans Skateboarding and Spitfire Wheels have teamed up to create a durable and adaptable footwear and apparel collection that draws inspiration from memorable skateboarding trips with your friends.

Watch their collaboration video above featuring  Austin Kanfoush, Rowan Zorilla, Nick Michel and Nelly Morville.

Check out the Vans x Spitfire collection here.

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Independent Trucks Launch New Collab Helmet and Pads Collection

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Triple Eight / 187 Killer Pads and Independent Trucks have teamed up to create the new Independent Trucks helmet and pads collection. 

This collaboration features Triple Eight’s Certified Sweatsaver Helmet and 187 Killer Pads Combo & Six Packs, now available at your nearest skate shop.

Independent Trucks also dropped a new 3-minute skate edit featuring the collection. Watch the next-level vertical skateboarding at Tony Hawk’s ramp with Tom Schaar, Bryce Wettstein, Liam Pace, Reese Nelson and a follow-cam from Chris Gregson.

ABOUT 187 KILLER PADS

187 Killer Pads has been designing and constructing pads for top professionals for the past decade. Started by a long-time skater in a family-owned upholstery shop, 187 Killer Pads has become the preferred choice of skaters worldwide. With its visionary designs and revolutionary systems, 187 Killer Pads continues to raise industry standards and improve protective gear.

ABOUT TRIPLE EIGHT

Triple Eight was born on the streets of New York City.  Its first helmet hit the pavement in 1995. The brand has been developing rugged, stylish protective gear for action sports ever since.

Independent Trucks. 2023 November 7.  Independent Trucks Launch New Helmet and Pads Collection with Triple Eight & 187 Killer Pads [Press Release]

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New Balance Numeric Drops Tom Knox 600

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New Balance Numeric just released Tom Knox’s first signature model alongside its introduction video above.

The 600 is available in two colors, white with green and black with white. It features a FuelCell midsole for a propulsive feel and FantomFit technology on the toe for durability and fit. It also has molded Ortholite insole to boost comfort and NDurance rubber outsole for the right amount of flexibility and grip.

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