INTERVIEWS

Dennis Busenitz Reflects on the Uncertainty of His adidas Shoe

Published

3 years ago

July 1, 2020

Skate Newswire

The adidas Busenitz is a flagship of its program. Over a decade later, it has become a classic that’s still widely worn by both skaters and non-skaters alike. Similar to Nike SB’s Janoski, the design was a huge risk at the time. adidas’ skate program was still fairly new. The silhouette, which borrows heavily from soccer, was a lot different from the typical skate shoe of its era. And there was no way to know how it would be received. Busenitz recalls the process and his nervousness starting at the 22:25 mark of the latest episode of The Bunt.

It’s nice to see it succeed. It’s cool because that was my first shoe. And I’d never designed a shoe or anything like that. At the beginning, I went into it kind of cocky and everything. Like, “Oh yeah, this is what I want. Let’s do this. Let’s do that, and everything.” And it’s a big ordeal to make the whole thing. It takes forever. When it was getting closer to hitting the shops, I was getting kind of nervous. Like, “Are people really going to buy this? Is adidas going to be stuck with thousands [of pairs] of these shoes that nobody wants to buy?” It did well. That was kind of a relief.

Listen to the entire interview above.

Related Topics:Archive Dennis Busenitz The Bunt

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Justin Sommer Featured in Santa Cruz’s True Grit

Published

4 months ago

January 20, 2023

Skate Newswire

Follow the journey of German skateboarding prodigy Justin Sommer in this episode of True Grit, a docu-series produced by Santa Cruz Skateboards.

Born to young parents, he was practically raised in the streets of Berlin where he got introduced to skateboarding. Justin learned the ropes from his older friends.

He also fell into wayward life when he was younger. But with the help of his genuine friends, he was able to steer in the right direction and has now made a successful career in skateboarding.

INTERVIEWS

Kelly Bird Opens Up in Latest The Nine Club Episode

Published

5 months ago

December 28, 2022

Skate Newswire

Nike SB Global Brand Manager Kelly Bird opens up about growing up in Houston, getting into skateboarding, becoming a pro, and eventually transitioning to the industry side of skateboarding.

Before he became the global brand manager of Nike SB, Kelly worked for DC Shoes and Lakai Footwear.

INTERVIEWS

Catch Up with Mariah Duran in the Latest Nine Club Episode

Published

5 months ago

December 20, 2022

Skate Newswire

Pro skater Mariah Duran has always been into sports as a young kid, she revealed in the latest episode of The Nine Club.

The goofy-footed skater from Albuquerque, New Mexico got introduced to skateboarding when she was around 10. Initially, she would borrow his brother’s board, but her mom eventually bought her a board.

She was also into softball when she was younger and basketball when she was in high school. Later on, she shifted her focus to skateboarding.

Mariah won the USA Skateboarding National Championships Womens Street in 2019, and 2021. She placed 4th in the most recent competition.

She is also a two-time X Games gold medalist for Women’s Street Skateboarding.