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Keith Hufnagel Reveals His Vision for HUF Post Footwear

Following the announcement that HUF was discontinuing its footwear line, Keith Hufnagel expands on why the decision was made, and his vision for the brand moving forward at the 1:06:17 mark of the latest episode of The Nine Club. It includes collaborations with other brands, and carrying their products in HUF stores. This explains the tease of a Converse project that we saw back in January, and harkens back to HUF’s roots as a sneaker boutique.

I am bummed, happy, sad; it’s mixed emotions because it’s like… It’s kind of cool to go out with a little bit of buzz instead of failing, and have it drain the company down. Maybe we made a mistake; and maybe it could have been this huge thing. But when you really analyze it, it’s a smart move for the company. We have plans to grow and be this strong company. Maybe we’ll do shoes with other people. Maybe we’ll partner with other people to do some shoes. And we want to support other people too. We want to put some other shoes in our stores if they [shoe companies] can put them in there, and keep giving back to the community of skateboarding. But we’re smarter now. We don’t need it as much. We don’t need to be owned by it. We want to design our line, and have things come in and be a part of the collection.

Watch the full interview above.


‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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‘My War: Gabriel Summers’ Now Playing at Thrasher Magazine

Watch “Gabbers” Gabriel Summers as he narrates how the story behind the “Damn It All” part where he got a broken collarbone while trying to conquer a massive kink handrail.

I will think about that forever because that’s something that’s like, took me so hard, and it’s so hard to accomplish and that I actually did it.

The gnarly goofy-footed Australian Skater has been a member of the Zero team since 2019.

Watch the “Damn It All” Zero part below.

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Skate Tales Season 2 is Coming

Skate Tales Season 2 is coming on Red Bull TV starting April 20.

Madars Apse’s documentary series takes us through skateboarding underground to share life experiences and ask more skateboarding mavericks to find out what skateboarding means to them.

You can also watch the series on Red Bull Skateboarding YouTube Channel on these dates:

  • Ep 1 – April 20th
  • Ep 2 – May 5th
  • Ep 3 – May 19th
  • Ep 4 – June 2nd
  • Ep 5 – June 16th
  • Ep 6 – June 30th

You can watch all the season 1 episodes here.

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