INTERVIEWS
Riley Hawk Spills the Beans on His Oceanside Coffee Shop
You’ve probably heard about Riley Hawk’s Steel Mill Coffee & Music shop that he opened with Shea Cooper, Figgy, Tony Hawk, and others in Oceanside last month. He gives the backstory on why he decided to spearhead this project in the latest episode of The Nine Club. It turns out that the move was a lot more calculated than it appears on the surface given Shea’s background in coffee, and the marketing power of the crew invested in the venture.
I think what I saw is a lot of shops didn’t even have the knowledge that Shea did, or the marketing side / crew behind it that were doing well. It’s like, “If they can do it, we can crush it.” You never want to think you can crush it because everything is a reality check, and humbling. But I just knew that we could do it. It could work. I met with my dad. I sat down with him, and told him that we want to do this. He was just kind of like, “Oh, I don’t know. It’s a a lot of work.” It was crazy. I pitched the whole thing—everything, like how we have the crew, all this stuff. By the end of it, he was like, “Wow, I think it could work.” I sold him on the sales pitch. His blessing made me think it could work. So I set the steps in motion. We had a concept. But we didn’t have a space or anything. The whole reason was that Shea’s parents retired from the coffee shop a few years ago. And they put the machine in storage, the La Marzocco. It was in the storage in Boise. They were like, “If you want to try and do this, it’s yours…” That’s a huge leg up. They’re very expensive.
Watch the entire episode above. The story about opening the coffee shop starts at 2:09:27.
INTERVIEWS
Pocket Skate Mag Features Daniel Ledermann in ‘Followed’
Pocket Skate Mag crew went with Daniel Ledermann in his chosen home of Innsbruck, Austria in this episode of “Followed“.
They began their day with a short hike in the Alps and then visited his apartment before hitting the streets to watch Dani get clips both in front and behind the lens of his own setup.
INTERVIEWS
How to Make it in Skateboarding? Your Fave Pros Got Some Answers
Chris Joslin, Felipe Gustavo, Mariah Duran, Matt Berger, Ryan Decenzo, and Giovanni Vianna discuss the dominance of Brazilian skateboarders, the forces that drive progression, and more in “Unfiltered.”
“Unfiltered” is a debut content series that offers an unedited glimpse into the minds of the world’s most prominent action sports stars. This roundtable conversation covers a range of topics, including the sport’s evolution, how to handle competition nerves, the impact of social media, and much more.
The first collection features nine episodes, with additional episodes, athletes, and topics scheduled for release this fall. Every Friday, new episodes are released on the X Games YouTube channel.
INTERVIEWS
‘Cold Call’ Presents Andy Anderson
In this episode of Thrasher’s “Cold Call“, Andy Anderson explores Venice’s iconic spots channeling inspiration from legends Natas, TA, and Rodney before unleashing his own freestyle prowess.
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