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Vice Publishes an In-Depth Profile on Supreme

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To coincide with the release of “BLESSED”, Vice just dropped an in-depth profile on Supreme that gives a glimpse into the inner workings of the brand. It talks to key players including Kyle Demmers, Todd Jordan, and Bill Strobeck to give the reader a look behind the curtain, and attempt to answer the question of how Supreme has managed to enjoy mainstream success while remaining true to the roots fo the culture that spawned it.

“There’s always been a skate team,” Demers, who handles a lot of Supreme’s brand management, told me. “But now it’s actually a fully thought-out skate team with videos and now we actually have skaters that have turned pro. We’ve always made clothes. But now instead of just a couple T-shirts and sweatshirts, it’s a full blown line. It’s not necessarily changing, we’re just doing more.”

Head over to Vice to read the entire piece.

Image via Supreme

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Get Behind the Scenes of the Red Bull Bowl Rippers

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In September, Red Bull Bowl Rippers brought pro skateboarding action back to Marseille’s famous beachside Bowl Du Prado after a two-year hiatus.

As thousands of enthusiastic French spectators witnessed the action-packed event, Marc Churchill and Corbin Harris interviewed the participating skaters, as well as industry veterans such as Greg Poissonnier, Chris Gregson, and Bryce Kanights. They also spoke with the event organizer, Jeremie Grynblat, and local hero Vincent Matheron to understand what makes this unique proving ground so special and why people keep coming back to it for decades.

The first Bowl Rippers was held in 2016 at the iconic park to celebrate its 25th year. Now on its sixth edition, The Red Bull Bowl Rippers continued the Bowl Du Prado’s legacy of enshrining legends into a new era.

The Bowl Du Prado, designed by Jean-Pierre Collinet, has been visited by every great skateboarder to leave their mark on the sport. Along with famous names like Cardiel, Speyer, Trujillo, and Petersen, there are also local legends like Molinier, Benoliel, Salah, and the Matheron clan who have all contributed to the skatepark’s worldwide notoriety.

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CULTURE

Atita Verghese: India’s Top Female Skater in ‘Skate Tales’

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In this episode of Skate Tales, Madars Apse visited Bangalore to meet Atita Verghese, India’s leading female skater.

Atita was introduced to skateboard culture by the Holystoked crew, who constructed India’s first DIY skatepark in Bangalore. Her life was transformed when she stepped onto a skateboard, and she has never looked back.

In 2014, Atita established Girl Skate India, a non-profit organization that encourages young women to pursue skateboarding. Atita is a source of inspiration for women worldwide, particularly in India, where skateboarding is still in its early stages.

She has been involved in the construction of the majority of skateparks in her home country to this day, having learned how to mix concrete and shape transitions with the Holystoked collective.

Skateboarding has led her to appear in numerous advertisements, a TED talk, movie roles, and even a cameo in the Netflix series Skater Girl.

Atita has created a one-woman movement beyond providing boards, pads, or lessons. In a society where opportunities for girls to be free of social constraints and have fun are limited, Atita’s work is definitely worth checking out.

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CULTURE

Andrew Arthur: From Sponsored Skateboarder to Fashion Photographer

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The Transworld Skateboarding crew catches up with Andrew Arthur in this episode of “Brain Floss.”

Andrew Arthur was raised in Oceanside, California, surrounded by some of the best skaters who eventually became pros. Although he once pursued skateboarding and even reached the amateur level, his career took a different path when he found his niche in fashion photography.

Fast forward ten years and Andrew now resides in New York City, where he continues to skate and stay connected with the local scene. His latest photo project, which will be compiled into a book, is a unique take on the sun bounce setup popularized by Peter Lindbergh.

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