CULTURE

Vice Publishes an In-Depth Profile on Supreme

To coincide with the release of “BLESSED”, Vice just dropped an in-depth profile on Supreme that gives a glimpse into the inner workings of the brand. It talks to key players including Kyle Demmers, Todd Jordan, and Bill Strobeck to give the reader a look behind the curtain, and attempt to answer the question of how Supreme has managed to enjoy mainstream success while remaining true to the roots fo the culture that spawned it.

“There’s always been a skate team,” Demers, who handles a lot of Supreme’s brand management, told me. “But now it’s actually a fully thought-out skate team with videos and now we actually have skaters that have turned pro. We’ve always made clothes. But now instead of just a couple T-shirts and sweatshirts, it’s a full blown line. It’s not necessarily changing, we’re just doing more.”

Head over to Vice to read the entire piece.

Image via Supreme

CONTESTS

Skating Across Borders Mini Ramp Jam Registration Now Open

This year’s Skating Across Borders charity event will be held on May 21st from 4:00 pm to 11:00 pm at the Green Bench Brewing, St. Petersburg, Fl.

Presented by the Stoefs Studio in cooperation with the Skatepark of Tampa, the fundraiser features a mini ramp jam as well as live band performances.

Proceeds from the event will benefit Board for Bros, a non-profit dedicated to providing skateboarding equipment, safe skate spots, and youth mentoring in their community.

Board for Bros will also have a tent during the event where they will be accepting old boards and skateboard parts that will be refurbished and given to kids who can’t afford their own.

CULTURE

Monster Energy Crew to Kick Off Euro Tour

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Ishod Wair, Grant Taylor, Aurelien Giraud, and the rest of the Monster Energy Crew will shred the best skate spots in Europe this summer in the upcoming Monster Euro Tour.

The tour is in partnership with local skate shops.

The first stop will kick off in Bristol on the 8th of May.

The rest of the tour schedule follows.