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UPDATE: Here’s What To Expect From Zoo York’s Reboot

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Get ready for a Zoo York reboot. Shop Eat Surf is reporting that executives at Iconix have announced that they are bringing it back. The article mentions that the founders of the brand will be returning to help market and promote; but doesn’t specify if they’re referring to original founders Rodney Smith and Eli Gesner, or the team from Echo that ran the brand when the investment group purchased it in 2011.

Zoo York has been without a skate team since Chaz Ortiz’s contract expired back in August. Iconix CEO Bob Galvin made the below statement about the choice to reintroduce Zoo to the hardgoods market.

Skateboarding will be an Olympic sport during the Summer Games in Tokyo in 2020. We believe this presents an excellent opportunity for the brand.

Time will tell on how all of this will shape up. For more on Zoo’s history, revisit RB Umali’s episode of Mission Statement.

UPDATE 09.10.19: With the first Under Old Management collection set drop in the coming weeks, Eli Gesner spoke with Uproxx to give a little bit of insight into what we can expect from Zoo York’s rebrand. It’s looking and sounding pretty dope.

The Under Old Management campaign will act as a callback Zoo York’s alumni, with ads featuring Vinny Ponte and Danny Supa. Its first advertising campaign will reexamine of all the brand’s most famous ads from the 1990s.

The first capsule collection, which consists of a mixtape patch baseball cap, a rerelease of the original 90s Zoo York hoodie, a black graffiti graphic long sleeve, a vintage 1997 Zoo York Mixtape graphic tee, a “Washington Square” t-shirt that pays homage to Kids, and a skate deck spray painted and signed by Gesner will follow the Supreme scarcity model. There will be just 93 pieces sold of each item and they’ll retail exclusively through Zoo York’s Instagram and online store.

Given that Iconix is a global brand management company with shareholders and profit expectations, Zoo York’s relaunch isn’t limited to the trio’s Under Old Management collection. There’s also a brand for keeping the company relevant in the broader marketplace without undermining the new (old) vibe.

“We used to design everything and sell everything,” Schatz says. “Now, people are making what works best for them in their territories.”

Rather than a simple licensing play, the brand hopes to build consistency across Iconix’s global market. With this aim, Gesner has put together a 150-page style guide to deliver authenticity on a global level.

“Basically what I’m doing is sort of somewhere between game theory and engineering,” Gesner says. “Instead of me going and personally making twenty t-shirt graphics a season, I constructed a book of rules to play the game. So when you get the Zoo York kit in South Africa or Brazil, and you open it up, everyone will have the same pieces, the same parts. Then those creative people all over the world — in Asia, in Europe — they can create a better product using the detailed steps and assets that I’ve provided in my Zoo York bible.”

Click here to read the full piece.

UPDATE 05.31.19: Zoo York just posted pictures of Rodney Smith, Eli Gesner, and Adam Schatz on its Instagram confirming that the original founders are, in fact, back with the brand. It looks like Zoo is truly returning to its roots! Stay tuned for further updates.

https://www.instagram.com/p/ByIiTxOlTNC/

https://www.instagram.com/p/ByIuLd7l7tg/

https://www.instagram.com/p/ByIn3upl8fO/

 

UPDATE 05.28.19: Since the May 16 announcement of its forthcoming reboot, Zoo York has purged its Instagram account, and uploaded a series of glitchy posts that culminated in today’s “Under Old Management” declaration; which you can view below. Still no word on who’s steering the ship in this latest incarnation of Zoo; but we’re certainly curious to see how all of this progresses. Stay tuned for further updates.

https://www.instagram.com/p/ByAyFpPleHO/

Image Via Zoo York

CULTURE

Sixth Avenue Skatepark to Host Punk Rock and Paintbrushes Exhibit

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Sixth Avenue Skatepark will be hosting Punk Rock and Paintbrushes art and photography exhibit on September 5 from 3:00-8:00 pm.

The event will feature the works of Blair Alley, Ray Barbee, Paul Kobriger, Jason Adams, Mark de Salvo, Christian Hosoi, Sean Cliver, and Brandon Novak.

Trevor Keith of Face to Face will be performing during the event.

This event is free and open to the public although the organizers request attendees to RSVP to not exceed capacity.

Punk Rock and Paintbrushes will also have a VIP event on September 4 with Brandon Novak and Christian Hosoi. This will be held in Gladwell Guitars on Woodland Street. Ticket prices range from $40-$100 and can be purchased here.

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CULTURE

Watch Unlock the Spot Albuquerque Highlights

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Mariah Duran returns to her hometown in Albuquerque, NM to “unlock” the Civic Plaza for an open skate jam for local skaters. Watch the highlights below.

Mariah was stoked about opening the Civic Plaza to skating for the event as she narrated how they would get kicked out of the place when they were skating there before. She also talked about how the community shaped her into the skateboarder that she is.

The Unlock the Spot in Albuquerque featured cash-for tricks and an open skate jam for the local skaters.

This is the third stop of Unlock the Spot organized by Mtn Dew as part of their “Skateboarding is Unstoppable” campaign. The series of events takes place in Mtn Dew Athlete’s hometowns. Each event would give local skaters a chance to shred spots that are otherwise off-limits to skating.

The fourth Unlock the Spot will be this Sunday at Gilham Park in Kansas City, MO with Sean Malto.

Instagram will load in the frontend.

The first of the series kicked off last July 3 at Hula Lakeside, Burlington, Vermont with Chris Colbourn. The second one was at the Recreation Park in El Segundo, California with Theotis Beasly.

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CULTURE

Mtn Dew’s “Unlock the Spot” Next Stop is in Albuquerque, NM

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Join Mariah Duran and Mtn Dew as they “unlock” the Civic Plaza for an open skate jam with local skaters on July 17 from 11 am to 3 pm. This is the third “Unlock the Spot” event organized by Mtn Dew.

Skate content creator Lamon Holt will also attend the event.

The Unlock the Spot events feature Mtn Dew’s skate team members returning to their hometowns. Together with the locals, they skate in spots in their town that are otherwise off-limits to skating. The series will culminate with the Summer Dew Tour in Des Moines, Iowa on July 29-30.

Watch the highlights of the recent Unlock the Spot in El Segundo, California with Theotis Beasley.

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