UPDATE: Rodney Smith, Eli Gesner, & Adam Schatz Are Back at Zoo York

Get ready for a Zoo York reboot. Shop Eat Surf is reporting that executives at Iconix have announced that they are bringing it back. The article mentions that the founders of the brand will be returning to help market and promote; but doesn’t specify if they’re referring to original founders Rodney Smith and Eli Gesner, or the team from Echo that ran the brand when the investment group purchased it in 2011.

Zoo York has been without a skate team since Chaz Ortiz’s contract expired back in August. Iconix CEO Bob Galvin made the below statement about the choice to reintroduce Zoo to the hardgoods market.

Skateboarding will be an Olympic sport during the Summer Games in Tokyo in 2020. We believe this presents an excellent opportunity for the brand.

Time will tell on how all of this will shape up. For more on Zoo’s history, revisit RB Umali’s episode of Mission Statement.

UPDATE 05.31.19: Zoo York just posted pictures of Rodney Smith, Eli Gesner, and Adam Schatz on its Instagram confirming that the original founders are, in fact, back with the brand. It looks like Zoo is truly returning to its roots! Stay tuned for further updates.


UPDATE 05.28.19: Since the May 16 announcement of its forthcoming reboot, Zoo York has purged its Instagram account, and uploaded a series of glitchy posts that culminated in today’s “Under Old Management” declaration; which you can view below. Still no word on who’s steering the ship in this latest incarnation of Zoo; but we’re certainly curious to see how all of this progresses. Stay tuned for further updates.

View this post on Instagram


A post shared by Zoo York (@zooyorkofficial) on

Image Via Zoo York