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TEAM CHANGES

Primitive Announces Tiago Lemos as Its Latest Team Addition

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Tiago Lemos is one of the most sought-after pros in the industry. He has the ability to jump on ledges that are taller than those that the average person can skate, and his style speaks for itself. Given his level of talent, Primitive is the perfect fit for the Brazilian powerhouse. Tiago’s new home on Paul Rodriguez’s brand was made official today with the above announcement. Have a look at what P-Rod had to say about his latest acquisition below.

Tiago Lemos first came up on my radar through Carlos Ribeiro back when we first started Primitive Skate. Carlos would always talk about his friend back home who was getting so good at skating and had next level ability but didn’t even realize how good he was getting. When I went on the first “We Are Blood” trip and saw Tiago skate first hand, I put it together that this was the guy that Carlos was talking about, and I immediately saw what he meant. When I’m stood next to Tiago I’m the same size as him, but as soon as he steps on the board it’s almost like he turns into the Hulk: he’s bigger, stronger, faster. When he gets to a spot he’ll start methodically breaking it down, he starts with his normal tricks and builds on them until all of a sudden he’s rolling away from the most fucked up trick, and he does that every day, I’ve never seen anything like it. I’m tripping that Tiago is joining the squad, it’s a huge honor to make it official that Tiago Lemos skates for Primitive! – Paul Rodriguez

Congratulations to everyone involved. This is definitely a power move.

TEAM CHANGES

Surprising Jonny Hernandez “Welcome to Primitive”

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Jonny Hernandez thought he was doing a photo shoot with the Primitive team. After a round of Game of SKATE, the gang made the grand announcement, catching him by surprise.

Watch the behind-the-scenes video above released by Paul Rodriguez on his YouTube channel and Jonny’s Primitive Welcome video below.

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TEAM CHANGES

Dashawn Jordan Now on April Skateboards

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April Skateboards officially welcomed Dashawn Jordan to the team with a new video. His board is now available on April’s website. Dashawn was previously sponsored by Toy Machine.

He rose to fame by winning Tampa Am in 2016. The following year, he took the top spot in the Street League Chicago Finals as a rookie. He has since solidified his position in skateboarding.

His other major contest wins include USA Skateboarding National Championship Men’s Street Finals in 2019 and 2021, Street League Unsanctioned in 2020, X Games Men’s Street 2021, and Red Bull Solus in 2022.

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TEAM CHANGES

Jake Yanko Turns Pro for Welcome

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Jake Yanko is officially a pro for Welcome Skateboards. Watch his first pro video for Welcome, “Swamp Fight”. You can buy his debut pro model boards here and here.

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