There hasn’t been a ton of documentation of the details of Supreme’s latest store in San Francisco since its opening back in October. Fortunately, Brinkworth released this video starring Lui Elliott that gives a glimpse behind the box logo by the Bay.
Ten years after creating Supreme’s London store, design studio Brinkworth and the Wilson Brothers have again worked in close collaboration with Supreme’s brand owner to deliver the latest store, in a carefully restored industrial building in San Francisco’s Mid-Market neighbourhood.
Central to the concept for the store is a skate bowl which is suspended from the existing structure of the building, leaving the meticulously crafted underside exposed. As Adam Brinkworth puts it, “The bowl is like a huge speaker. Getting immersed in the thunderous sound of it being ridden makes my hair stand on end.”
Inspired by the roar of the bowl and the unmistakable noise of skating the city, Adam conceived a film which would capture this dynamic soundscape in the context of the local urban fabric. He commissioned his longtime friend, client and collaborator Phil Young of The Mighty Mighty to direct and, with skate legend Dan Magee behind the camera, created a video which uses a powerful soundtrack to celebrate skateboarding in San Francisco through Supreme skater Lui Elliott’s journey from street to store. Music: SF Knights by People Under the Stairs.
Have a look for yourself above.