Gabe Morford’s career in photography spans 33 years. During that time, he’s shot some of the most iconic photos to grace the pages skate magazines. He tells the stories behind many of them along with his personal history in Chrome Ball Incident’s latest interview, which was published via Transworld yesterday. Morford also goes on the record about an infamous story involving a Real graphic and the Hells Angels that confirms a bit of urban legend from our S.F. days. Not sure if this has been printed elsewhere previously; but it’s a gnarly tale none-the-less.
Do you remember any good concepts that got shot down?
Not really ad concepts but there was definitely some product that got shot down.
I don’t know if I should even say… Sorry, Jim.
Real did a board graphic that was based on the logo of a well-known motorcycle organization. I don’t know how they found out about it but next thing we knew, some of those dudes showed up at Deluxe.
“Who did this? We have everyone’s information. We want every one of these boards.”
So there was a scramble to gather up all of these boards. Getting distributors and shops to send them back. But we did. And one of the owners at the time, he loaded them all onto a flatbed truck and went to their clubhouse to drop it off.
“Here you go. We are very sorry. Here are the boards and a flatbed truck you can have.”
Read the entire interview here.