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Noah Johnson Peels Back Palace’s Layers in GQ Profile

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We’re still fascinated by Palace. It’s the only brand outside of Supreme to truly transcend skateboarding into the world of mainstream fashion. The fact that its namesake was a London flophouse remains one of our favorite aspects of its story considering the exclusivity of its high-profile collaborations with Ralph Lauren, Mercedes Benz, etc. And Lev has consistently made us laugh year after year since The PWBC Weekly News days. Noah Johnson does a fantastic job of putting it all into perspective with his latest profile for GQ.

And there’s a twinkle in his eye as he recalls the Ralph Lauren collaboration. That pairing had followed other successful partnerships—with Umbro, on a reproduction of an old English football shirt, and with Reebok, on a couple of pairs of trainers—and together those projects spoke to the very essence of Palace’s identity: that they could be more than just a skate brand, and that a skate brand could be about more than just skating. Skaters in New York had taken cues from hip-hop and basketball culture and flipped them to make something of their own, and Tanju was bringing the worlds of English house music and football into skateboarding. In doing so, he created a skate brand that could act as a platform for his biggest dreams and a world of new opportunities for the skaters who mattered most to him. “There was nothing that Lev was interested in that he thought Palace couldn’t be,” says Fergus Purcell, his longtime graphic designer. “He had the instinct that other people could relate to. And he almost had a fuck-you attitude to the skate industry as it stood, because it actually closed lots of doors in a kind of bullshit way.”

Read the entire piece here.

Image Via GQ

INTERVIEWS

Pocket Skate Mag Features Daniel Ledermann in ‘Followed’

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Pocket Skate Mag crew went with Daniel Ledermann in his chosen home of Innsbruck, Austria in this episode of “Followed“.

They began their day with a short hike in the Alps and then visited his apartment before hitting the streets to watch Dani get clips both in front and behind the lens of his own setup.

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INTERVIEWS

How to Make it in Skateboarding? Your Fave Pros Got Some Answers

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Chris Joslin, Felipe Gustavo, Mariah Duran, Matt Berger, Ryan Decenzo, and Giovanni Vianna discuss the dominance of Brazilian skateboarders, the forces that drive progression, and more in “Unfiltered.”

“Unfiltered” is a debut content series that offers an unedited glimpse into the minds of the world’s most prominent action sports stars. This roundtable conversation covers a range of topics, including the sport’s evolution, how to handle competition nerves, the impact of social media, and much more.

The first collection features nine episodes, with additional episodes, athletes, and topics scheduled for release this fall. Every Friday, new episodes are released on the X Games YouTube channel.

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INTERVIEWS

‘Cold Call’ Presents Andy Anderson

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In this episode of Thrasher’s “Cold Call“, Andy Anderson explores Venice’s iconic spots channeling inspiration from legends Natas, TA, and Rodney before unleashing his own freestyle prowess.

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