PRODUCTS
UPDATE: Will Levi’s Take a Deeper Dive Into Skateboarding in 2019?
Levi’s has had a healthy skate program for over five years nows. But it has remained relatively low-key compared to other entities of its size within our space. This report published by CNBC a little over a week ago has us thinking that the brand may be poised to take a deeper dive into skateboarding after going public later this year.
The reason for the conjecture has to do with the weight that Levi’s places on cultural relevance. At the 9:53 mark, CEO Charles V. Bergh breaks it down as follows:
This Brand is at its best when we’re at the center of culture. We were there when the Berlin Wall fell down. We were there through the riots of the ‘60s and ‘70s. So we’ve put the brand back at the center of culture.
With skateboarding trending in Hollywood in 2018, continuing to influence music and fashion, and set to make its Olympic debut in 2020, now seems like an ideal time for the denim giant to make a bigger investment into its fledgling skate program. Watch CNBC’s report above for more background on Levi’s rich history.
UPDATE 02.14.19: Levi’s released a press release yesterday announcing that it has filed its registration for initial public offering. Once approved, the brand’s stock will be publicly traded, which will increase its capital. We’ll be keeping an eye out see what, if any, impact this has on its skate program.
PRODUCTS
Nike Drops SB Dunk Low x Yuto
Olympic gold medalist Yuto Horigome hit various skate spots in Tokyo wearing his Nike SB Dunk Low in his latest video for the brand.
Featuring Yuto’s family crest, the Nike SB Dunk Low x Yuto is now available in select shops and will be available in SNKRS on August 29.


PRODUCTS
Check Out Aurélien’s Pro Shoe from Etnies
Etnies dropped “The Aurelien“, the first pro model shoe of Aurélien Giraud.
Aurélien’s pro shoe model is available in three colorways, grey/light grey, tan/white, and black/white.
These shoes have an STI Performance Level 1 insole, System Flo2 for air circulation, a hidden toe cap for longevity, elastic tongue straps for a secure fit, a rubber outsole for durability and grip, and padded tongue and collar lining for comfort.
Aurélien designed and tested the model to meet the demands of his high-impact skateboarding.
At the age of 6, Aurélien won the V7 Teenage Tour, but it was not until he won the Tampa AM in 2015 that he gained recognition from the worldwide skateboarding community. He represented France in the 2020 Summer Olympics. He joined the Etnies team last year.
PRODUCTS
Check Out Andy Anderson’s New Skateboard
Andy Anderson showed off his new skateboard from Powell Peralta and provided insight into its design.
This board features the new shape that he previously unveiled in an earlier video.
-
PODCASTS5 months ago
‘The Nine Club Experience’ Airs its Final Episode
-
PRODUCTS5 months ago
Erased x Mob Grip
-
News6 months ago
Monster Super Tour to Kick Off in Cape Town on March 31
-
News5 months ago
Puma Skateboarding Drops its First Skate Video
-
HOWTO4 months ago
Tom Asta Explains the Break in Process for New Trucks
-
TEAM CHANGES5 months ago
Baker Welcomes Zion Effs to the Team
-
News4 months ago
Ginwoo Onodera Wins Gold in his X Games Debut
-
HOWTO5 months ago
Dominick Walker’s Tips and Techniques to Master the Kickflip