PRODUCTS
UPDATE: Will Levi’s Take a Deeper Dive Into Skateboarding in 2019?
Levi’s has had a healthy skate program for over five years nows. But it has remained relatively low-key compared to other entities of its size within our space. This report published by CNBC a little over a week ago has us thinking that the brand may be poised to take a deeper dive into skateboarding after going public later this year.
The reason for the conjecture has to do with the weight that Levi’s places on cultural relevance. At the 9:53 mark, CEO Charles V. Bergh breaks it down as follows:
This Brand is at its best when we’re at the center of culture. We were there when the Berlin Wall fell down. We were there through the riots of the ‘60s and ‘70s. So we’ve put the brand back at the center of culture.
With skateboarding trending in Hollywood in 2018, continuing to influence music and fashion, and set to make its Olympic debut in 2020, now seems like an ideal time for the denim giant to make a bigger investment into its fledgling skate program. Watch CNBC’s report above for more background on Levi’s rich history.
UPDATE 02.14.19: Levi’s released a press release yesterday announcing that it has filed its registration for initial public offering. Once approved, the brand’s stock will be publicly traded, which will increase its capital. We’ll be keeping an eye out see what, if any, impact this has on its skate program.
PRODUCTS
Justin Sommer’s Immortal Deck Gets the Spotlight in Santa Cruz’s Product Challenge
Justin Sommer‘s debut pro model Immortal deck gets featured in the Product Challenge Series of Santa Cruz Skateboards.
The setup for this episode uses 8.25 x 31.8 Sommer ‘Immortal’ Pro Deck 149 Slayer x Independent Trucks, Alexis Ramirez Bronson G3s, Ricta Yuri Facchini 52mm 101a, MoB black grip, and Indy 7/8ths Allen Bolts.
Santa Cruz Skateboards Brand Manager Andrew Cannon tested out the setup for some transition, manuals, and ledge.
A True Grit episode featuring Sommer will also premiere soon on the channel. Watch the trailer below.
PRODUCTS
Watch Tiago Lemos’ New Video Part for NB Numeric
Brazilian skateboarder Tiago Lemos hit the streets of San Francisco, Oslo, New York, and his hometown São Paulo for his latest New Balance Numeric video part entitled “808”.
The “808” is also the latest signature model of Tiago for NB Numeric which was released in September last year.
Tiago became part of NB Numeric in 2019 after parting ways with DC Shoes. His first signature model for NB Numeric, named 1010 was unveiled in 2020.
PRODUCTS
Etnies Drops Jiri Bulin’s ‘Our Kids’ Part on Thrasher
Jiri Bulin unleashes a torrent of classic hammers in Manchester’s spots in this “Our Kid” Etnies part.
Originally from a small city in Czech Republic, Bulin has been a resident of Manchester for a few years now.
His other sponsors include Toy Machine, Pig Wheels, Black Sheep Store, The Eve Trucks, and Piilgrim Clothing.
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