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UPDATE: Will Levi’s Take a Deeper Dive Into Skateboarding in 2019?

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Levi’s has had a healthy skate program for over five years nows. But it has remained relatively low-key compared to other entities of its size within our space. This report published by CNBC a little over a week ago has us thinking that the brand may be poised to take a deeper dive into skateboarding after going public later this year.

The reason for the conjecture has to do with the weight that Levi’s places on cultural relevance. At the 9:53 mark, CEO Charles V. Bergh breaks it down as follows:

This Brand is at its best when we’re at the center of culture. We were there when the Berlin Wall fell down. We were there through the riots of the ‘60s and ‘70s. So we’ve put the brand back at the center of culture.

With skateboarding trending in Hollywood in 2018, continuing to influence music and fashion, and set to make its Olympic debut in 2020, now seems like an ideal time for the denim giant to make a bigger investment into its fledgling skate program. Watch CNBC’s report above for more background on Levi’s rich history.

UPDATE 02.14.19: Levi’s released a press release yesterday announcing that it has filed its registration for initial public offering. Once approved, the brand’s stock will be publicly traded, which will increase its capital. We’ll be keeping an eye out see what, if any, impact this has on its skate program.

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Vans Skateboarding x Spitfire Wheels

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Vans Skateboarding and Spitfire Wheels have teamed up to create a durable and adaptable footwear and apparel collection that draws inspiration from memorable skateboarding trips with your friends.

Watch their collaboration video above featuring  Austin Kanfoush, Rowan Zorilla, Nick Michel and Nelly Morville.

Check out the Vans x Spitfire collection here.

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Independent Trucks Launch New Collab Helmet and Pads Collection

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Triple Eight / 187 Killer Pads and Independent Trucks have teamed up to create the new Independent Trucks helmet and pads collection. 

This collaboration features Triple Eight’s Certified Sweatsaver Helmet and 187 Killer Pads Combo & Six Packs, now available at your nearest skate shop.

Independent Trucks also dropped a new 3-minute skate edit featuring the collection. Watch the next-level vertical skateboarding at Tony Hawk’s ramp with Tom Schaar, Bryce Wettstein, Liam Pace, Reese Nelson and a follow-cam from Chris Gregson.

ABOUT 187 KILLER PADS

187 Killer Pads has been designing and constructing pads for top professionals for the past decade. Started by a long-time skater in a family-owned upholstery shop, 187 Killer Pads has become the preferred choice of skaters worldwide. With its visionary designs and revolutionary systems, 187 Killer Pads continues to raise industry standards and improve protective gear.

ABOUT TRIPLE EIGHT

Triple Eight was born on the streets of New York City.  Its first helmet hit the pavement in 1995. The brand has been developing rugged, stylish protective gear for action sports ever since.

Independent Trucks. 2023 November 7.  Independent Trucks Launch New Helmet and Pads Collection with Triple Eight & 187 Killer Pads [Press Release]

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New Balance Numeric Drops Tom Knox 600

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New Balance Numeric just released Tom Knox’s first signature model alongside its introduction video above.

The 600 is available in two colors, white with green and black with white. It features a FuelCell midsole for a propulsive feel and FantomFit technology on the toe for durability and fit. It also has molded Ortholite insole to boost comfort and NDurance rubber outsole for the right amount of flexibility and grip.

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