PRODUCTS

UPDATE: Will Levi’s Take a Deeper Dive Into Skateboarding in 2019?

Published

4 years ago

February 14, 2019

Levi’s has had a healthy skate program for over five years nows. But it has remained relatively low-key compared to other entities of its size within our space. This report published by CNBC a little over a week ago has us thinking that the brand may be poised to take a deeper dive into skateboarding after going public later this year.

The reason for the conjecture has to do with the weight that Levi’s places on cultural relevance. At the 9:53 mark, CEO Charles V. Bergh breaks it down as follows:

This Brand is at its best when we’re at the center of culture. We were there when the Berlin Wall fell down. We were there through the riots of the ‘60s and ‘70s. So we’ve put the brand back at the center of culture.

With skateboarding trending in Hollywood in 2018, continuing to influence music and fashion, and set to make its Olympic debut in 2020, now seems like an ideal time for the denim giant to make a bigger investment into its fledgling skate program. Watch CNBC’s report above for more background on Levi’s rich history.

UPDATE 02.14.19: Levi’s released a press release yesterday announcing that it has filed its registration for initial public offering. Once approved, the brand’s stock will be publicly traded, which will increase its capital. We’ll be keeping an eye out see what, if any, impact this has on its skate program.

PRODUCTS

Sky Brown is TAG Heuer’s New Brand Ambassador

Published

4 days ago

September 21, 2022

Skate Newswire

Professional skater Sky Brown is TAG Heuer’s newest brand ambassador.

Instagram will load in the frontend.

Brown has accomplished so much at a very young age. At 13 years old, she was the youngest British Olympics medalist, winning the bronze in the Women’s Skatepark event at the Tokyo Summer Olympics in 2021. She is also a two-time X Games gold medalist for Women’s Park.

Aside from Skateboarding, Brown is also into surfing. In past interviews, she has expressed her desire to compete in skating and surfing at the Paris 2024 Olympics.

She is also a co-founder of Monarch Project, a board company she runs with Leticia Bufoni.

PRODUCTS

Primitive Skate X Independent Capsule Collection

Published

2 weeks ago

September 14, 2022

Skate Newswire

Primitive Skate and Independent Trucks come together for a capsule collection featuring apparel and hard goods.

To celebrate their collab, they also put together a video featuring Tiago Lemos, Brian Peacock, Tre Williams, Charlie Munro, Marina Gabriela, Giovanni Vianna, Spencer Hamilton, and Carlos Ribeiro.

Watch the Primitive Skate x Independent video below.

PRODUCTS

Free Skate Mag X Vans Full Circle

Published

2 weeks ago

September 13, 2022

Skate Newswire

Free Skateboarding Magazine and Vans have teamed up for this video entitled “Full Circle” to celebrate the launch of their first-ever collab.

Vans and Free Skate Mag decided to rework the classic Skate Sid and Skate Half Cab ’92. Both shoes were given the “Free” treatment with the magazine’s red dot on the insole and outsole. The Half Cab also gets a pair of red eyelets. The shoes are now available across select shops in Europe.

Filmed in Switzerland, Full Circle features Oscar Candon, Notis Aggelis, Tommi Björk, Tania Cruz, Douguie George, Sven Kilchenmann, Helena Long, Schianta Lepori, Jordan Thackeray, Arno Wagner Josh Young and Simon Zuzic.