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Andy Howell & Shepard Fairey Curate New Deal 1990 Art Show

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Leading up to the relaunch of New Deal in the coming months, Andy Howell and Shepard Fairey have teamed up on an art show to reintroduce the brand. New Deal 1990 will be opening at Fairey’s Subliminal Projects in Los Angeles next Saturday September 28 from 7:00 – 10:00pm, and will feature “original works by the team riders and artists of New Deal, a group show of artists inspired by the era, and various art and ephemera from collectors who have helped to preserve the New Deal legacy.” Clearly, this is not to be missed if you find yourself in the area. 

I was already a big fan of Andy Howell’s art and skateboarding in the late ’80s, so I watched eagerly as he and his partners launched New Deal Skateboards in 1990. New Deal was groundbreaking not only because skaters creatively led it, but because Andy Howell’s art and design almost instantly shifted the aesthetics and style of skateboarding from skulls and dragons to graffiti and hip-hop. New Deal was the first company primarily focused on street skating and street culture, and their smart, funny, ads celebrated their role as the “power to the people,” “ear to the street” vanguard of skater-owned-and-run companies. Straight out of the gate New Deal set the tone for the ’90s. Shepard Fairey

As an artist, skater and co-founder of New Deal in 1990, I guided the brand’s aesthetic and voice, which helped influence an emerging street-focused youth culture. But it wasn’t until many years later that the true impact began to appear to me via experiences shared on social media. Many iconic skate, street, and contemporary artists were touched by the brand in their formative years, and they continue to pass on that influence through their work. I’m honored to work with Shepard to curate such a widely varied group of artists with New Deal as the common thread. Andy Howell

The contributing artists include:

Andy Howell, Andy Jenkins, Ashley Macomber, Buffmonster, Caratoes, Chad Muska, Chris Miller, Chris Prynoski, Dalek, Dave Kinsey, Ed Templeton, Eli Gesner, Evan Mendel, Fafi, Foster Huntington, Gorm Boberg, Greg Mike, Greg Higgins, Hellen Jo, Hueman, Jeremy Fish, Jim Mahfood, Jose Gomez, Justin Bua, Kai & Sunny, KwestOne, Lauren YS, Lori Damiano, Marc McKee, Matt Hensley, Paul Schmitt, Persue, Sam Flores, Sean Cliver, Shepard Fairey, Sickid, Steve Caballero, Toybox Monster, Woes Martin, and more.

You can RSVP here.

Image Via New Deal

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Get Behind the Scenes of the Red Bull Bowl Rippers

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In September, Red Bull Bowl Rippers brought pro skateboarding action back to Marseille’s famous beachside Bowl Du Prado after a two-year hiatus.

As thousands of enthusiastic French spectators witnessed the action-packed event, Marc Churchill and Corbin Harris interviewed the participating skaters, as well as industry veterans such as Greg Poissonnier, Chris Gregson, and Bryce Kanights. They also spoke with the event organizer, Jeremie Grynblat, and local hero Vincent Matheron to understand what makes this unique proving ground so special and why people keep coming back to it for decades.

The first Bowl Rippers was held in 2016 at the iconic park to celebrate its 25th year. Now on its sixth edition, The Red Bull Bowl Rippers continued the Bowl Du Prado’s legacy of enshrining legends into a new era.

The Bowl Du Prado, designed by Jean-Pierre Collinet, has been visited by every great skateboarder to leave their mark on the sport. Along with famous names like Cardiel, Speyer, Trujillo, and Petersen, there are also local legends like Molinier, Benoliel, Salah, and the Matheron clan who have all contributed to the skatepark’s worldwide notoriety.

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CULTURE

Atita Verghese: India’s Top Female Skater in ‘Skate Tales’

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In this episode of Skate Tales, Madars Apse visited Bangalore to meet Atita Verghese, India’s leading female skater.

Atita was introduced to skateboard culture by the Holystoked crew, who constructed India’s first DIY skatepark in Bangalore. Her life was transformed when she stepped onto a skateboard, and she has never looked back.

In 2014, Atita established Girl Skate India, a non-profit organization that encourages young women to pursue skateboarding. Atita is a source of inspiration for women worldwide, particularly in India, where skateboarding is still in its early stages.

She has been involved in the construction of the majority of skateparks in her home country to this day, having learned how to mix concrete and shape transitions with the Holystoked collective.

Skateboarding has led her to appear in numerous advertisements, a TED talk, movie roles, and even a cameo in the Netflix series Skater Girl.

Atita has created a one-woman movement beyond providing boards, pads, or lessons. In a society where opportunities for girls to be free of social constraints and have fun are limited, Atita’s work is definitely worth checking out.

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Andrew Arthur: From Sponsored Skateboarder to Fashion Photographer

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The Transworld Skateboarding crew catches up with Andrew Arthur in this episode of “Brain Floss.”

Andrew Arthur was raised in Oceanside, California, surrounded by some of the best skaters who eventually became pros. Although he once pursued skateboarding and even reached the amateur level, his career took a different path when he found his niche in fashion photography.

Fast forward ten years and Andrew now resides in New York City, where he continues to skate and stay connected with the local scene. His latest photo project, which will be compiled into a book, is a unique take on the sun bounce setup popularized by Peter Lindbergh.

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