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INTERVIEWS

Pontus Alv Outlines His Vision for a D.I.Y. Shoe Revolution

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The verdict is still out on whether or not skateboarding needs a new shoe brand right now. It’s a tough market to crack, and many have tried and failed recently. In terms of technology, marketing budgets, and brand loyalty, there’s really no competing with the big dogs. But there is potential to do something small, cool, and different that makes a statement. This is what Pontus does best, which is why people are talking about his Last Resort AB startup. Polar‘s founding father breaks down his vision for a D.I.Y. skate shoe brand revolution in a new interview with Jenkem published this afternoon.

I just wanted to have that feeling of personalities and creative people. There are a lot of guys on the flow, B, C, D teams of the big four or five shoe brands, and those are the people I want to put in the spotlight and bring out. There’s room for that too because I think the skate shoe industry is quite stale. It’s quite elite and athletic and performance-based.

I would love to see, in a perfect world, the Palace boys starting up their own shoe company, maybe Dill and FA starting a little shoe company. I’m doing mine, and whoever else would want to join. Bring new energy to it, just like how Etnies started back in the day with Natas [Kaupas]. Maybe it’s time now to repeat the cycle. I think overall people wanna support smaller more personal things again.

It will be interesting to see how this pans out over the next several years. Read the full interview here.

Image Via Pedro Raimundo / Jenkem

INTERVIEWS

Santa Cruz Skateboards’ ‘True Grit’ features Tom Asta

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In this latest “True Grit” video by Santa Cruz Skateboards, Tom Asta revealed that he never planned on becoming a pro but just enjoyed skating as a teen. He turned out to be one of the best pro skaters we know today.

He talked about growing up in Langhorne, Pennsylvania, and also showed his favorite skate spots in his hometown. Town mates Chris Cole and Ian Berry, and other pro skaters spoke about how they met Tom and how they have seen him develop into the skater that he is today.

The “True Grit” video series attempts to get an in-depth look into how skaters came to where they are now by visiting them in their hometowns and interviewing the people around them.

Watch more of Tom Asta in the Santa Cruz Skateboards’ welcome video below.

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INTERVIEWS

Shecks Guests on the Latest ‘The Nine Club’ Episode

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Pro skater Ryan Sheckler talks about growing up in Southern California, starting skateboarding at the tender age of two, his over two decades of career, and his personal struggles in the latest podcast episode of “The Nine Club”.

He also discusses starting his skateboarding company, the Sandlot Times, and the story behind the name.

The Nine Club is a skateboarding podcast started and hosted by professional skateboarder Chris Roberts in 2016. The show is co-hosted by Roger Bagley and Kelly Hart.

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INTERVIEWS

Vans Skateboarding Drops ‘Lizzie’ Video

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Get to know more about Lizzie Armanto through the lens of the persons closest to her in this 35 mm film directed by renowned filmmaker Greg Hunt and presented by Vans Skateboarding.

Lizzie is an X Games gold medalist (Barcelona, 2013) and the first-ever woman to make it to the cover of Transworld Skateboarding in 2016.

She was also the first female skateboarder to do the loop, a 360-degree vertical ramp on which the rider turns completely upside down while maintaining contact between the wheels of the skateboard and the ramp’s surface.

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