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INTERVIEWS

Pontus Alv Outlines His Vision for a D.I.Y. Shoe Revolution

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The verdict is still out on whether or not skateboarding needs a new shoe brand right now. It’s a tough market to crack, and many have tried and failed recently. In terms of technology, marketing budgets, and brand loyalty, there’s really no competing with the big dogs. But there is potential to do something small, cool, and different that makes a statement. This is what Pontus does best, which is why people are talking about his Last Resort AB startup. Polar‘s founding father breaks down his vision for a D.I.Y. skate shoe brand revolution in a new interview with Jenkem published this afternoon.

I just wanted to have that feeling of personalities and creative people. There are a lot of guys on the flow, B, C, D teams of the big four or five shoe brands, and those are the people I want to put in the spotlight and bring out. There’s room for that too because I think the skate shoe industry is quite stale. It’s quite elite and athletic and performance-based.

I would love to see, in a perfect world, the Palace boys starting up their own shoe company, maybe Dill and FA starting a little shoe company. I’m doing mine, and whoever else would want to join. Bring new energy to it, just like how Etnies started back in the day with Natas [Kaupas]. Maybe it’s time now to repeat the cycle. I think overall people wanna support smaller more personal things again.

It will be interesting to see how this pans out over the next several years. Read the full interview here.

Image Via Pedro Raimundo / Jenkem

INTERVIEWS

Pocket Skate Mag Features Daniel Ledermann in ‘Followed’

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Pocket Skate Mag crew went with Daniel Ledermann in his chosen home of Innsbruck, Austria in this episode of “Followed“.

They began their day with a short hike in the Alps and then visited his apartment before hitting the streets to watch Dani get clips both in front and behind the lens of his own setup.

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INTERVIEWS

How to Make it in Skateboarding? Your Fave Pros Got Some Answers

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Chris Joslin, Felipe Gustavo, Mariah Duran, Matt Berger, Ryan Decenzo, and Giovanni Vianna discuss the dominance of Brazilian skateboarders, the forces that drive progression, and more in “Unfiltered.”

“Unfiltered” is a debut content series that offers an unedited glimpse into the minds of the world’s most prominent action sports stars. This roundtable conversation covers a range of topics, including the sport’s evolution, how to handle competition nerves, the impact of social media, and much more.

The first collection features nine episodes, with additional episodes, athletes, and topics scheduled for release this fall. Every Friday, new episodes are released on the X Games YouTube channel.

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INTERVIEWS

‘Cold Call’ Presents Andy Anderson

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In this episode of Thrasher’s “Cold Call“, Andy Anderson explores Venice’s iconic spots channeling inspiration from legends Natas, TA, and Rodney before unleashing his own freestyle prowess.

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