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Seu Trinh Reminisces on World Industries’s Golden Era

The influence that World Industries under Steve Rocco’s direction had on a generation of skaters in incomparable to anything that’s happened after. Seu Trinh was the staff photographer for all of the Dwindle brands during its golden era, and shares a firsthand account of some of his favorite memories in Mackenzie Eisenhour’s extensive interview with him for Slam City.

Best Rocco story?

Dude, I just remember Rocco walking around and he never seemed like he was stressed. He was just the happy-go-lucky dude. He was everybody’s homie. He didn’t have the boss mentality to tell you what to do. I think that was more Rodney’s role. But even Rodney would do it in a nice buddy way too. But when Rodney wanted to put down the hammer, he would let you know. He didn’t beat around the bush when it mattered.

Best Kareem story?

I wouldn’t see him that much in the office. Actually JT handled a lot of Kareem’s stuff. He handled Axion and Menace/City Stars. Kareem would pop in and out at times but he was mostly on the skate sessions.

Favorite Dwindle brand?


Menace. I loved the fact that they were the underdogs. They had so much flavor. I loved hanging out and shooting photos of those guys. Eric Pupecki—I tell people to this day—I didn’t shoot too many photos of that guy but he was the one that had the most photos shot that got used. Almost any time I shot a photo of him—it got ran. It was guaranteed. It was the little details too. Like that one clip of Pupecki doing a backside 180 fakie 5-0 at Lockwood on the picnic table in Trilogy (’96). He’s wearing a beanie and the beanie has those little balls hanging off the top. Somehow even that detail just made me think it was the sickest clip ever.

For more on Trinh’s legendary photography career, head over to Slam City to read the full interview.

Image Via Menace


‘Good Work’ Episode 2 Now Playing on Redbull Skateboarding Channel

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business in this episode of “Good Work”.

Good Work episode 2 features Alphonzo Rawls and his #EVERYBODYSKATES and Savalé Footwear brands.

Alphonzo talks about how his past time of photoshopping images of celebrities skateboarding and sharing them on social media turned into a full-fledged business.

#EVERYBODYSKATES brand sells shirts, hoodies, hats, boards, and accessories.

He also had been involved in designing shoes for international footwear brands.

After 25 years of working with other companies, he decided to launch his own luxury footwear brand, Savalé.


Alf was also a pro-skater back in the day.

He started skating when he was 10 and turned pro when he was just 16 years old.

He thinks that skateboarding has somehow helped him be successful in business.

“Skateboarding, it’s for the most part, a really inconsistent sport, which means you definitely have to have some patience and some perseverance…It’s allowed me to think outside the box and apply that ‘out of the box’ thinking to run my business”

Redbull’s Good Work Series features skater-owned and skater-operated businesses.

You can watch the first episode here or on the Red Bull Skateboarding YouTube Channel.

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‘My War: Gabriel Summers’ Now Playing at Thrasher Magazine

Watch “Gabbers” Gabriel Summers as he narrates how the story behind the “Damn It All” part where he got a broken collarbone while trying to conquer a massive kink handrail.

I will think about that forever because that’s something that’s like, took me so hard, and it’s so hard to accomplish and that I actually did it.

The gnarly goofy-footed Australian Skater has been a member of the Zero team since 2019.

Watch the “Damn It All” Zero part below.

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Skate Tales Season 2 is Coming

Skate Tales Season 2 is coming on Red Bull TV starting April 20.

Madars Apse’s documentary series takes us through skateboarding underground to share life experiences and ask more skateboarding mavericks to find out what skateboarding means to them.

You can also watch the series on Red Bull Skateboarding YouTube Channel on these dates:

  • Ep 1 – April 20th
  • Ep 2 – May 5th
  • Ep 3 – May 19th
  • Ep 4 – June 2nd
  • Ep 5 – June 16th
  • Ep 6 – June 30th

You can watch all the season 1 episodes here.

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