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INTERVIEWS

Erik Ellington Provides Insight into Supra’s Demise

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Supra going out of business was one of the bigger stories from the end of 2019. Erik Ellington was a founding member of the brand that left before it hit its lowest point. He provides some insight into why he departed, and the brand ultimately failed, starting at the 1:14:15 mark of the latest episode of The Bunt.

There was a stage of buyouts that happened where there was some capital investment that came in, and bought out some of the original partners. It was kind of ramped up to sell. Then, it sold to a retail group. When that happened, it was sort of the beginning of the end. They started implementing a lot of their employees into the mix. [ A skate company is] something that comes from a creative aspect. It’s an art project. Skateboarding is such an expression of the way we do something as opposed to someone that’s trained at MIT to come in, and do that job.

Once that part of it is cut out, and all of these formal employees come in thinking they know how to edit a video, or put out this content, or drive this revenue… all this other bullshit. That was a very bad sign. It started to look very unattractive to me. At the time, it was a large part of my income. But I was like, “Fuck, this is looking a little weird.” I started thinking about what I wanted to do outside of that. I had some ideas. Then, there was a second group that came in, and bought it out… It looked so awful. It was the opposite of what we started, and the worst possible thing. I was like, “You know what? I don’t give a fuck how much money I’m getting paid. I quit.”

Listen to the entire interview above.

INTERVIEWS

Pocket Skate Mag Features Daniel Ledermann in ‘Followed’

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Pocket Skate Mag crew went with Daniel Ledermann in his chosen home of Innsbruck, Austria in this episode of “Followed“.

They began their day with a short hike in the Alps and then visited his apartment before hitting the streets to watch Dani get clips both in front and behind the lens of his own setup.

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INTERVIEWS

How to Make it in Skateboarding? Your Fave Pros Got Some Answers

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Chris Joslin, Felipe Gustavo, Mariah Duran, Matt Berger, Ryan Decenzo, and Giovanni Vianna discuss the dominance of Brazilian skateboarders, the forces that drive progression, and more in “Unfiltered.”

“Unfiltered” is a debut content series that offers an unedited glimpse into the minds of the world’s most prominent action sports stars. This roundtable conversation covers a range of topics, including the sport’s evolution, how to handle competition nerves, the impact of social media, and much more.

The first collection features nine episodes, with additional episodes, athletes, and topics scheduled for release this fall. Every Friday, new episodes are released on the X Games YouTube channel.

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INTERVIEWS

‘Cold Call’ Presents Andy Anderson

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In this episode of Thrasher’s “Cold Call“, Andy Anderson explores Venice’s iconic spots channeling inspiration from legends Natas, TA, and Rodney before unleashing his own freestyle prowess.

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