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INTERVIEWS

Why Benny Gold Decided to Abandon His Brand After a 15-Year Run

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Benny Gold shocked fans worldwide earlier this year when he announced that he was discontinuing his brand. The move came seemingly out of nowhere, and marked the end of an era in streetwear. The Hundreds just published an interview that gives the full story on why Benny bowed out gracefully, and what his next moves are.

I started really considering how to keep the brand moving forward with how much revenue I had to bring in monthly. I weighed out my options and started talking to potential investors. I had been turning down investor meetings since the brand started. I didn’t need it. But it got to the point where for it to move forward, I would need more money.

So I started taking meetings in New York and L.A. Every investor that I met with talked about changing the brand. They would say thing like, “We have to go more urban with it. We need more bang for the buck. We need the shirts to match the current Jordan that’s coming out. We make all of our money in these urban stores in the South. There’s really no money in streetwear stores and skate boutiques anymore because they are so few and far between.” For me to get an investor, I would have to change the brand. I felt a little defeated. I was hoping someone would see value in what was built already instead of trying to change it.

Then, I called all of my big box stores like Zumiez to see how I could get bigger buys. They were like, “We’ll have bigger buys for you if you follow more trends. If you follow my brand, you know that I’ve never been a trend follower. I would always do what I think is cool. They were like, “If you have stuff with cats and pot leaves, we could have way bigger buys.” I was like, “What the fuck?! Have you ever seen my brand? I’m not doing pot leaves, cats, aliens, or whatever is popular right now.”

For more, head over to The Hundreds to read the entire piece.

INTERVIEWS

‘Good Work’ Episode Features Lisa Whitaker and Meow Skateboards

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Skater Lisa Whitaker narrated how she started Meow Skateboards in this episode of “Good Work”.

She also related how she got introduced to skateboarding and how she founded Girls Skate Network in 2003.

Whitaker started her skateboard company in 2012. Now, Meow has more than a dozen talents including Vanessa Torres, Mariah Duran and Kristin Ebeling.

“Lisa has always been the catalyst for women skateboarding”, says Torres who was one of the first skaters to join Meow’s roster.

Produced by Red Bull, the Good Work series features skater-owned and operated businesses.

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INTERVIEWS

Monster Energy’s Aspire-Inspire Episode Features Mami Tezuka

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Get to know more about Mami Tezuka in this episode of Aspire-Inspire by Monster Energy.

Surrounded by skaters growing up, Mami showed interest in skateboarding at around the age of three.

She started participating in competitions abroad in 2017. In 2021, she won silver in the X Games Women’s Skateboarding part. She landed third place in X Games Chiba 2022.

Fellow Monster Energy rider and friend Lizzie Armanto describes Mami as easy-going, fun to be around, and inspiring. “When I’m around her, I want to push myself better,”

Tezuka admits that she enjoys filming video parts more enjoyable than participating in contests.

“Competition is kind of stressful for me”, Mami said. But added that she does enjoy seeing everyone at contests.

“Filming part is more fun for me…it doesn’t to be hard, tricky trick, but you can see the style and progress of the skating”, explained Mami.

I want to inspire girl skaters and young people. Do what you love and then don’t be afraid to be yourself.

Mami tezuka

Aspire-Inspire is a mini-documentary series by Monster Energy. Previous episodes featured Aurelien Giraud, Kelvin Hoefler, Rune Glifberg, Ayumu Hirano, Nyjah Huston, and Matt Berger.

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INTERVIEWS

The Nine Club Features Elliot Sloan

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Elliot Sloan narrated how he injured his neck while doing a 900 and his other worst slams on the ramp in this episode of The Nine Club podcast.

He also talked about getting into vert and then mega ramp, building his own vert and mini mega ramp in his own backyard, and hosting the X Games in his backyard among other things in the two-hour podcast.

Sloan is a four-time X Games Big Air gold medalist. In the recent X Games held in his backyard, he landed second place in the debut of the Mega Ramp category and first in the Skateboard Vert Best Trick.

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