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INTERVIEWS

Why Benny Gold Decided to Abandon His Brand After a 15-Year Run

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Benny Gold shocked fans worldwide earlier this year when he announced that he was discontinuing his brand. The move came seemingly out of nowhere, and marked the end of an era in streetwear. The Hundreds just published an interview that gives the full story on why Benny bowed out gracefully, and what his next moves are.

I started really considering how to keep the brand moving forward with how much revenue I had to bring in monthly. I weighed out my options and started talking to potential investors. I had been turning down investor meetings since the brand started. I didn’t need it. But it got to the point where for it to move forward, I would need more money.

So I started taking meetings in New York and L.A. Every investor that I met with talked about changing the brand. They would say thing like, “We have to go more urban with it. We need more bang for the buck. We need the shirts to match the current Jordan that’s coming out. We make all of our money in these urban stores in the South. There’s really no money in streetwear stores and skate boutiques anymore because they are so few and far between.” For me to get an investor, I would have to change the brand. I felt a little defeated. I was hoping someone would see value in what was built already instead of trying to change it.

Then, I called all of my big box stores like Zumiez to see how I could get bigger buys. They were like, “We’ll have bigger buys for you if you follow more trends. If you follow my brand, you know that I’ve never been a trend follower. I would always do what I think is cool. They were like, “If you have stuff with cats and pot leaves, we could have way bigger buys.” I was like, “What the fuck?! Have you ever seen my brand? I’m not doing pot leaves, cats, aliens, or whatever is popular right now.”

For more, head over to The Hundreds to read the entire piece.

INTERVIEWS

Santa Cruz Skateboards’ ‘True Grit’ features Tom Asta

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In this latest “True Grit” video by Santa Cruz Skateboards, Tom Asta revealed that he never planned on becoming a pro but just enjoyed skating as a teen. He turned out to be one of the best pro skaters we know today.

He talked about growing up in Langhorne, Pennsylvania, and also showed his favorite skate spots in his hometown. Town mates Chris Cole and Ian Berry, and other pro skaters spoke about how they met Tom and how they have seen him develop into the skater that he is today.

The “True Grit” video series attempts to get an in-depth look into how skaters came to where they are now by visiting them in their hometowns and interviewing the people around them.

Watch more of Tom Asta in the Santa Cruz Skateboards’ welcome video below.

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INTERVIEWS

Shecks Guests on the Latest ‘The Nine Club’ Episode

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Pro skater Ryan Sheckler talks about growing up in Southern California, starting skateboarding at the tender age of two, his over two decades of career, and his personal struggles in the latest podcast episode of “The Nine Club”.

He also discusses starting his skateboarding company, the Sandlot Times, and the story behind the name.

The Nine Club is a skateboarding podcast started and hosted by professional skateboarder Chris Roberts in 2016. The show is co-hosted by Roger Bagley and Kelly Hart.

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INTERVIEWS

Vans Skateboarding Drops ‘Lizzie’ Video

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Get to know more about Lizzie Armanto through the lens of the persons closest to her in this 35 mm film directed by renowned filmmaker Greg Hunt and presented by Vans Skateboarding.

Lizzie is an X Games gold medalist (Barcelona, 2013) and the first-ever woman to make it to the cover of Transworld Skateboarding in 2016.

She was also the first female skateboarder to do the loop, a 360-degree vertical ramp on which the rider turns completely upside down while maintaining contact between the wheels of the skateboard and the ramp’s surface.

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