Why Alex Olson Is Disenchanted With Skateboarding

Monster Children just released Issue 66 online. It includes an extensive interview with Alex Olson that covers his current interests and present thoughts on skateboarding. As mentioned in various places recently, he’s somewhat disenchanted with the latter.

What do you think of contemporary skateboarding, like with up and coming kids and stuff?

I don’t know, it’s not interesting for me right now.

Really? And why is that?

It’s hard to stay interested after twenty-something-years. It’s hard to be excited or to find something new… I just… I feel maybe we don’t see as much creativity anymore. And maybe that’s how it should be? I mean, a lot of the rules have already been written. That’s why surfing is cool, because you can just take a different board out and it completely changes.

Alex also alludes to growing pains with his brands that, when put into context, sheds some light on the recent team changes at 917.

Tell me about Bianca [Chandon] and 917.

Well, they were both experiments, you know what I mean? I was just like, ‘Oh, let’s just see what happens.’ I had no business plan, no nothing. And really, I had no ambition for it to get as big as it did. I was just like, ‘All right, we’ll do this little fun thing.’ And then it turned into…

A big machine.

Yeah. It was like gremlins, don’t feed them after midnight or a fucking bunch more will come. Don’t put water on ‘em.

Has it grown to a point where it’s intimidating for you?

No, it’s not intimidating. I have the tools to take it to whatever next level it needs to be taken, you know what I mean? But, yeah, I was just doing it for fun and then everything fell in place.

Where do you want to see the companies go?

I don’t know.

You still figuring that out right now?

Yeah, kinda. I think anybody that starts a brand like… It gets to the point where it’s grown and where there’s success, and then there’s this…


I wouldn’t say a plateau. It just reaches this point where it’s making money, it’s doing well, and then it’s like, ‘Do I make it grow [or] do I cut off some branches so it stays alive longer, so it stays fired up in people’s minds?’

Download the entire issue here.

Images Via Monster Children