How Aaron Wiggs Raised $140K for Charity Selling Gear

If you live in New York, you’re likely familiar with the sidewalk sales that have been going on all summer at McGolrick park in support of Black Lives Matter. They’ve been an amazing opportunity for people to come together for a good cause during the various phases of reopening. Skateboard Story connected with event organizer, Aaron Wiggs, for an interview that lays out how the event, which has raise $140K thus far, came together.

When did you do the first sidewalk sale and what led you to doing it?

Our first sidewalk sale launched early June. This was around the time when protest across the nation were starting to spark off, looting was still a thing and we just sat there looking at each other thinking “what can we do to make somewhat of a difference”? I suggested to two of my friends that day (Perry Goodman & Sachiko Clyde) that we should just go through our closets, put some clothes together and have a sidewalk sale. I work at Supreme, Perry works for Palace and Sachiko has an amazing women’s vintage collection, so we just gathered what we didn’t need and put it together for a good cause.

The idea was birthed on a bench in the same park that we do the sidewalk sales at biweekly. Sitting there with Perry and Sachiko we were just disgusted with where the world was at. At this time so many people were starting to donate to various non profits and gofundme’s, so we wanted to contribute in some kind of way. Speaking about this and getting sparked on the idea was one thing, but days later Sachiko sent me a text saying “hey babe, so are we doing this on Sunday?” When I read that text I just thought to myself “okay, this shit is on. Let’s do this, let’s make a commercial and whatever we have to do to promote this and bring people out from our neighborhood to support.”

Read the full story here. And if you haven’t seen the amazing Uncle Leroy commercials posted on Aaron’s Instagram to promote the event, we’ve embedded them below.

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🚨 SPREAD THE FUCKING WORD🚨 TOMORROW @ MCGORLICK PARK 1-6 Uncle Leroy took a vacation but he’s back y’all, and he wants it to be bigger than ever this week because 100% procedes are going to @justiceforelijahmcclain SO LETS GO HARD FOR ELIJAH!! ✊🏿 Big love for everyone who’s helping out and contributing this week we will have book from @joegarvey_ a BLM mixtape provided by @iwant45s floral arrangements from @charlonzo & @sachie________ Food from @jordanredaelli @lecrocodilebk @chez_ma_tante and archies pizza from @taildevil juices from @tomsjuicenyc UNCLE LEROY GONNA GIVE YALL THAT SWAG we have men’s and women’s clothes from @sundayschool.nyc @camilladeterre @lylyvuvu_ @lynettesaid @realmp @palomija @00000000kim00000000and beauty products. Again thanks to everyone who’s helping out contributing and spreading love. LETS GO HARD FOR ELIJAH ✊🏿✊🏿 @andrewlprice thank you for another amazing video.

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🚨 UNCLE LEROY IS BACK YALL SO SPREAD THE MOTHAFUCKIN WORD🚨✊🏿 Since last week was so amazing we are doing another side walk sale to raise money for two amazing non profits @feedingblackfutures & @blackwomensblueprint Same place and time. Mcgolrick park tomorrow from 1-6. Again last week was a huge success so more people are getting involved ‼️Haircuts by @dylanchavles artwork printed on shirts from @lylynnvu shoes thanks to @sweetwaste amazing clothes provided by @quartersnacks @lqqkstudio @sleepyperrys @sachie________ @zaraeloise @camilladeterre @jackson.tattoos @realbookworks and again all sold at very affordable prices. Food and juices from @taildevil @dannysnutbutter and @tomsjuicenyc and prints by @_andrewhurley and embroidery from @b.blakely . Thanks to everyone else who is helping out @pauly_coots & @sno.global and big special shout outs to my boys @maxhenderson and @andrewlprice for another amazing video. DAMN IM FIRED UP ARE YALL? see you guys tomorrow. Black lives matter ✊🏿

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SPREAD THE WORD ✊🏿 This Sunday on the north side of mcgolrick park in greenpoint brooklyn across from palace bar from 1-6 pm I’m going to be selling clothes a long side with @sleepyperrys vintage pieces from @sachie________ and amazing homemade fresh juices from @tomsjuicenyc. Any of you who come out to buy something from us vendors will be supporting @emergency_release_fund & @eji_org 100% of our proceeds will go to these organizations. Everything we are selling well be at a very set affordable price. It is amazing how much help this idea has received. So I want to say thank you to @sno.global @pauly_coots @dylanchavles @maxhenderson @lqqkstudio for contributing to this cause. And a big thank you to @andrewlprice for filming and editing this little video. ✊🏿✊🏿 black lives matter ✊🏿✊🏿

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Image Via Andrew Price